Marketing

How to Write a Good Customer Survey

“Are you afraid of the impending revolution of the robots taking over the world or do you feel completely safe and not at all worried about A.I. technology?” That wasn’t a joke. A real surveyor for a real (and prestigious!) institution asked me this. A pollster had called and I agreed to “answer a few…

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Why Is Marketing So Confusing?

When you ask a marketer what they do, you get a politician’s answer: lots of words, yet somehow, nothing of substance is actually said. “We bring innovation throughout our projects and push technology as well as strategy to help our clients achieve success” What does that even mean? It’s code for: “We’re not sure what we do…

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