Marketing
The Real Reason Self-Promotion Sucks
No one likes promoting themselves. It’s awkward, uncomfortable, and makes us all feel like we’re bragging and annoying people. When you start to feel like, “I’m not a salesperson. I’m the subject matter expert. I shouldn’t have to do this. I’m above this.” one of four things happens: You start to explore your paid-ad options (…)
How to Write a Good Customer Survey
“Are you afraid of the impending robot revolution or do you feel completely safe and not at all worried about A.I. technology?” That wasn’t a joke. A real surveyor for a real (and prestigious!) institution asked me this. A pollster called my landline and I agreed to “answer a few brief questions on the economy.” (…)
Why Can’t Marketers Just Explain What They Do In a Way That Makes Sense
Why Marketing Is So Confusing (When It Doesn’t Have To Be)
Why Do Marketers Keep Promising You a Silver Bullet That Doesn’t Work?
How Marketers Take Advantage of Business Owners Who Don’t Know Any Better