Copywriting
Stop Blaming Advertisers
For a hot second during quarantine Hulu had a bunch of old Bond movies up and my husband and I could not get enough. Old James Bond movies are terrible. They’re slow, the plots are dumb, the special effects are obvious, and the fight scenes are super awkward. They’re also EXTREMELY racist. Like, next-level offensive. (…)
Coronavirus Is Serious, But Panic Is Optional
Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic
The Secret Marketing Tactics That Every Succesful Brand Knows
Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)
Should You Use Clickbait to Get People to Read Your Stuff?
Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline
The Single Most Important Skill You Need To Be Culitvating in 2019
AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)
Hillary and Margo YELL AT WEBSITES: #HAMYAW is here
It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera, (…)
How To Write Effective Emails That Get People To Take Action
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)
When People Who Aren’t Your Target Market Read Your Work
It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200 (…)