Copywriting

HAMYAW Hillary and Margo Yell at Websites

Hillary and Margo YELL AT WEBSITES: #HAMYAW is here

It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera,…

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How To Get People To Stop Parking Like Assholes (A Lesson In Behavior Change)

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…

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When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200…

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Why You Need Specificity in Your Marketing If You Want It To Work

One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He…

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