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How To Quash The Pressure Of Expectations and Defeat Self-Sabotage

There’s a woman who celebrates her wins with a donut. As in, she literally buys herself a donut every time something good happens in her career and then she posts a photo of it (click at your own hunger risk). It’s made her more appreciative of the little things, identifying more wins, blah blah blah we’ve all (…)

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HAMYAW Hillary and Margo Yell at Websites

Hillary and Margo YELL AT WEBSITES: #HAMYAW is here

It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera, (…)

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How I Got An Entire Apartment Complex Obsessed With Buying My Bar Stools

A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of (…)

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Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You (…)

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You Should Start A Podcast (And Other Things You “Should” Do)

If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you (…)

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Why ‘Start With Why’ Is Bad Advice

Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt (…)

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How To Write Effective Emails That Get People To Take Action

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)

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SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)

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