Messing up and playing around is one of the best things for your business. It’s how you figure out what works.
Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh? (…)
One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He (…)
“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her (…)
Have you ever been to Stillwell, Kansas? It’s the type of place where you walk down the street and everyone says hi to you. That warm receptiveness to strangers is a hallmark of the Midwest. It’s also why I was so shocked to meet an unfriendly Starbucks barista when I was in the Kansas City (…)
How long should your content be? Email. Blog post. Sales page. Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content needs to be as long as necessary to convey the message. (…)
I’ll sit, staring at the screen, credit card in hand, thinking, “Put your money where your mouth is, Margo. Do it already.” Then, like clockwork, I proceed to do something else.This scenario happens once a day as I attempt to support my favorite content producers on Patreon. Despite being vocal about the future of media (…)
It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called (…)