Marketing

The 5 Best Marketing Blogs That Will Make You A Better Marketer

When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content. (…)

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary, (…)

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Kevin Smith’s Advice On Content Contradicts Everything You’ve Ever Read

Usually, when you have a celebrity at a niche conference it’s the event organizer’s way of apologizing for the lack of good content. “Don’t come for the marketing stuff, come see Mandy Moore!” #facepalm That’s how I felt about Kevin Smith, who was the keynote at Converted this week. Turns out, I was wrong. At 4:45 PM, (…)

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Why You Shouldn’t Have a Marketing Department (Have This Instead)

You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)

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Why It’s Not Enough To Follow Your Bliss

Been hearing a lot of “Do what you love and the money will come” bromides lately. Build the audience first, worry about sales later Love your customers, don’t focus on metrics Follow your passion and the money will find you No. No no no nonononononononoooooooooooo Money doesn’t “come.” It doesn’t find you. It doesn’t fall (…)

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This Is What Happens When You Let Other People Get In Your Head

This week I’m in Houston staying with my parents because I’m a great daughter and winner of all brownie points. I was meeting a friend for dinner when my mother said, “I’m not sure you should take the car. You haven’t driven in a while.” She was right. Living just outside Manhattan I never drive, (…)

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The Pressure To Write Something That Doesn’t Suck

Last week a reader asked me if I’d review her work before she published it publicly. I said that I could, but it wouldn’t help her solve her problem. Her problem was this: “It’s like I know I have a Picasso ready to be painted, but I only know how to do f$%^*@# stick figures.”  There are two (…)

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What Marketing Stuff Is Worth Your Time?

Messing up and playing around is one of the best things for your business. It’s how you figure out what works.

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