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Sales

The “I’m Better Than This” Phenomenon

“I SENT ONE EMAIL AND NOTHING HAPPENED.” I was older and more experienced than I care to admit in public when I had the above reaction to what-I-deemed-was a failed launch. I’d drank the online business Koolaid and believed that I should have arrived by now at the point where you “make sales while you (…)

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Should You Work With This Client? (The Pink Flags Post)

When you play truth or dare, which one do you pick? TRUTH duh because dares always lead to recklessness and embarrassment. Ok, that is unsubstantiated. Truth can lead to those things too, but, in general, I am anti-dares because they terrify me. So when my friend Sarah “dared” me to get to my CTA in 400 words (…)

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How Much Should You Share Online?

One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)

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How To Invent The Future

One of my favorite quotes comes from the infamous Cindy Gallop who said, “You cannot invent the future if you care too much what the Old World Order thinks.” I lived according to this doctrine as a giant hypocrite, caring pretty much only about what the Old World Order thought. Especially when the Old World Order was (…)

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Why We’re So Susceptible To Bad Advice

It was a Wednesday in 1997 and I was required to go to Bat Mitzvah practice. For the uninitiated, Bat Mitzvah practice is an archaic tradition that requires preadolescents to memorize songs in ancient Hebrew for several days a week for an entire year. It’s supposed to teach you about your religion, but like most things in (…)

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Remote Bartending Is A Thing Now

Few years ago, I had my own column at Inc. Inc sold my email address to some company named Meltwater that has since distributed it to every bad PR company in the Western Hemisphere. No matter how many requests I make to be removed (and how many years go by that I am no longer an Inc (…)

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Can Idealists Be Good At Business?

You remember the Newsies? The rag-tag group of newspaper sales kids, famous for putting Christian Bale on the map (before he was an asshole) (presumably)? Anyway, turns out they were real. But their strike TOTALLY FAILED. Like bad. If you want a sobering look into the bleakness of reality, look up the real versions of stories we (…)

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Should You Use Clickbait to Get People to Read Your Stuff?

Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline

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