Sales

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Why You Shouldn’t Have a Marketing Department (Have This Instead)

You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)

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Why It’s Not Enough To Follow Your Bliss

Been hearing a lot of “Do what you love and the money will come” bromides lately. Build the audience first, worry about sales later Love your customers, don’t focus on metrics Follow your passion and the money will find you No. No no no nonononononononoooooooooooo Money doesn’t “come.” It doesn’t find you. It doesn’t fall (…)

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How Sam Harris Is Supporting His Work Without Running Ads

I’ll sit, staring at the screen, credit card in hand, thinking, “Put your money where your mouth is, Margo. Do it already.” Then, like clockwork, I proceed to do something else.This scenario happens once a day as I attempt to support my favorite content producers on Patreon. Despite being vocal about the future of media (…)

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One of The Greatest Sales Pitches of All Time

The following transcript is an addendum to the article Honest Selling Secrets From a Dishonest Man published on Think Growth. Read the article here.  This is minutes 14:31 -16:50 of There Will Be Blood where Daniel Plainview makes an offer to a group of townspeople for a lease to drill for oil on their land. [Voiceover begins: Shot of Daniel Plainview (…)

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Why We Buy Things We Don’t Need

You know that feeling of standing in your closet filled with clothes, but you have nothing to wear? Most people believe that feeling is the brainchild of evil of branding and marketing experts conspiring to make you addicted to wanting more stuff. Trust me, marketers wish they could dupe you into buying things you don’t want. Heck, I’d (…)

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