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women-talking-giving-advice

New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)

A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are…

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Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You…

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Why ‘Start With Why’ Is Bad Advice

Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt…

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woman-hand-desk-office-marketing-growth

Why You Shouldn’t Have a Marketing Department (Have This Instead)

You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your…

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This Hiring Mistake Could Be Costing Your Marketing Department Millions

Have you ever been to Stillwell, Kansas? It’s the type of place where you walk down the street and everyone says hi to you. That warm receptiveness to strangers is a hallmark of the Midwest. It’s also why I was so shocked to meet an unfriendly Starbucks barista when I was in the Kansas City…

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Brooklyn picnic friends discussing marketing

How to be Good at Marketing

“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing,…

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