Advertising
New Plan To Save America
So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on…
When It’s Ok To Lie
We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I…
Lessons From Selling Barstools
A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of…
When People Who Aren’t Your Target Market Read Your Work
It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200…
The 5 Best Marketing Blogs That Will Make You A Better Marketer
When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content.…
Why You Shouldn’t Have a Marketing Department (Have This Instead)
You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your…
How To Get People To Listen To What You Have To Say
Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh?…
Why You Need Specificity in Your Marketing If You Want It To Work
One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He…