Skip to content

Advertising

tennis court

What The Inner Game of Tennis Can Teach You About Copywriting

We recently moved to a new city in which I have approximately two IRL friends. Those two friends thought it would be fun to play tennis. I did not. I do not play tennis nor am I interested in learning tennis. At my spouse’s urging to invest in new relationships (also peer pressure) I accepted (…)

Read More

How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

Read More

What Do You See?

One of my favorite scenes in all of literature is from Raise High The Roof Beam Carpenters, Seymour an Introduction by J.D. Salinger. Who TF approved that title, I will never know, but remind yourself that a book with that title was published the next time you’re feeling down about your own prospects and you (…)

Read More

Stop Blaming Advertisers

For a hot second during quarantine Hulu had a bunch of old Bond movies up and my husband and I could not get enough.  Old James Bond movies are terrible. They’re slow, the plots are dumb, the special effects are obvious, and the fight scenes are super awkward. They’re also EXTREMELY racist. Like, next-level offensive. (…)

Read More
woman-sitting-on-chair-using-black-ipad-headlines-196649

Coronavirus Is Serious, But Panic Is Optional

Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic

Read More
American Flag

New Plan To Save America

So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on (…)

Read More

When It’s Ok To Lie

We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I (…)

Read More

How I Got An Entire Apartment Complex Obsessed With Buying My Bar Stools

A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of (…)

Read More