Psychology

Why Does All My Writing Suck?

On those days when you feel like a hack, don’t listen to your thoughts.

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Why “It’s Personal” Is A Massive Advantage For Entrepreneurs

It’s not personal, it’s business…but shouldn’t it be personal? Wouldn’t it be better if it was?

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The Single Most Important Skill You Need To Be Culitvating in 2019

AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your…

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New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)

A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are…

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When It’s Ok To Lie

We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I…

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Let’s Stop Hating on Experts, Shall We?

One of my favorite moments of all time was at a roundtable with Esther Perel. There were 10 of us and this guy raises his hand and asks how he can be a better husband to his wife who’s pregnant because he knows that when you’re pregnant your brain changes and he’d like to support her.…

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What’s Holding You Back From Doing Your Work?

She was like a character out of a storybook. The scary witch. Her hair disheveled and she always wore black and smelled like cigarettes. When I asked her for feedback on the fifth draft of my thesis, she said that I couldn’t use one of the books I’d chosen. “I get that you love it.…

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How To Write Effective Emails That Get People To Take Action

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…

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