Psychology

The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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The Problem With “Tell Your Story”

When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)

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Why Does All My Writing Suck?

On those days when you feel like a hack, don’t listen to your thoughts.

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Why “It’s Personal” Is A Massive Advantage For Entrepreneurs

It’s not personal, it’s business…but shouldn’t it be personal? Wouldn’t it be better if it was?

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The Single Most Important Skill You Need To Be Culitvating in 2019

AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)

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New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)

A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are (…)

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When It’s Ok To Lie

We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I (…)

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Let’s Stop Hating on Experts, Shall We?

One of my favorite moments of all time was at a roundtable with Esther Perel. There were 10 of us and this guy raises his hand and asks how he can be a better husband to his wife who’s pregnant because he knows that when you’re pregnant your brain changes and he’d like to support her. (…)

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