Psychology

What’s Holding You Back From Doing Your Work?

She was like a character out of a storybook. The scary witch. Her hair disheveled and she always wore black and smelled like cigarettes. When I asked her for feedback on the fifth draft of my thesis, she said that I couldn’t use one of the books I’d chosen. “I get that you love it.…
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How To Get People To Stop Parking Like Assholes (A Lesson In Behavior Change)

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…
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The Secret Advantage of Peer Pressure

When you’re a kid they warn you about “peer pressure.” I remember being very concerned about this. One day a kid would come up to me and ask me to do drugs. And I’d be like “NO!” and make my 4th-grade class proud! I was a cute little 4th grader. As you know from your…
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happy kid play superhero having fun

Why You Need To Go Back To Trusting Your Instincts and Start Having Fun

One the most destructive things no one talks about is when you stop trusting your instincts. It happens at different times for each of us, but it always the same shift. You go from “this is fun!” ——> “oh sh*t, there are consequences.” For a lot of us, school is the culprit behind this shift.…
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wrapped gift for holidays

The New Rules of Gift Giving

It was awkward. The couch was sweaty. Probably because I was nervous. I don’t know. All I knew was it was uncomfortable. We’d decided not to do gifts that holiday season. It felt like a scene out of 20th century England. No one said anything directly, but their faces were judging us. We’d made a…
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success-light-love-clouds-river

Why Good People Need To Get Comfortable With Wealth And Power

At the end of every Tim Ferriss Show episode, Tim asks his guests the same question: “When you think of the word ‘successful,’ who is the first person that comes to mind and why?” Listeners love it when the guest says, “My father. He worked 40 hour days at the car shop, didn’t speak any English,…
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Man and Woman talking in park white shirts

The Real Reason Things Go Viral (It’s Not The Algorithm)

For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their…
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man-photogapher-on-mountain-passion-love

Why It’s Not Enough To Follow Your Bliss

Been hearing a lot of “Do what you love and the money will come” bromides lately. Build the audience first, worry about sales later Love your customers, don’t focus on metrics Follow your passion and the money will find you No. No no no nonononononononoooooooooooo Money doesn’t “come.” It doesn’t find you. It doesn’t fall…
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