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Psychology

Predictably Irrational Behavior

How. How do you actually get people to calm down? What is something ACTIONABLE people can do. Give me the tactics, Margo, the answers!! Tell me what to do and I’ll do it. Since my article came out last week, I’ve gotten a lot of questions about tactics. How to reduce anxiety. How to make your parents listen. How to read (…)

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Why We Don’t Change

We need to talk about belief when it comes to the things you want. You can want something very much, but if you believe, sincerely, you aren’t worthy or capable of it – it’s game over before we’ve even started.

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A Few Things I’ve Learned About Writing

So, I’m knee-deep in book writing after a two-month hiatus of non-stop existential crises and some actual crises. I know they say circumstances are never ideal for creativity, but calmer would be nice. I heard Adam Grant say in an interview once that he used to write term papers in college while his roommate threw parties and it (…)

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Thanksgiving dinner

How To Behave On Thanksgiving

Why advice to say silent or speak up is wrong – this is what’s really happening on Thanksgiving.

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What Malcolm Gladwell Can Teach Us About The Joy Of Intellectual Disagreements

A few years ago my friend David went to an event in Manhattan where Malcolm Gladwell was speaking. Gladwell presented some theories on the mortgage lending crisis in that way only Gladwell can – a captivating story that borders on conspiracy theory, but appears to be founded on research and investigative journalism. The audience was (…)

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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The Problem With “Tell Your Story”

When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)

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Why Does All My Writing Suck?

On those days when you feel like a hack, don’t listen to your thoughts.

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