A friend of mine has this fantastic online business idea. When he was explaining how he was going to grow it, he said something that hit me after we got off the phone: “I’ll just hire some writers to churn out some content for $150.” NO. No. No. nonononononononoooooooooo Listen, my inner Robber Baron gets it. (…)
There’s The Business You Can Run and The Business You Should. Which One Is This?
AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)
It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera, (…)
If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you (…)
This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)
When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content. (…)
You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)