Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares


The world’s greatest reference guide for acquiring customers. It’s like a textbook you want to read.


All the questions you’ve had, but were afraid to ask in public – this book answers them. Highly actionable, clarifying, and no fluff. You get a comprehensive in-depth look at the 19 different traction channels. It explains clearly and unambiguously how each channel leads to customers and gives detailed examples and case studies from real businesses.

TL;DR: Read this and you will be an expert in customer acquisition.


Focuses on tech startups, but the channels are relevant to anyone doing business and trying to make sense of the modern marketing landscape.