Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

What

A book on selling in the connection economy, disguised as a social media book.

Why

Say what you will about Gary V, the guy knows his stuff. Most social media books are useless and outdated the moment they hit shelves. This one is different. And that’s because Gary V outlines a way of looking at the world, your business, and your customers that has utility far beyond social media.

The idea is simple: Find a way to add value first, then ask for the sale – hard.

He highlights timeless principles of listening to your customer, showing up where they’re already hanging out, and speaking to them in a way that they can hear you. There are also fun pictures.

TL;DR: You’ll never think about sales the same way again.

Disclaimer

Yes, there are things that are dated (like # of FB users or EdgeRank). But if you get stuck on those things you’re missing the point. You want to pay attention to the approach he is recommending. Don’t get lost in the tactics.

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