Marketing

Lessons From Selling Barstools

A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of…

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Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You…

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You Should Start A Podcast (And Other Things You “Should” Do)

If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you…

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Why ‘Start With Why’ Is Bad Advice

Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt…

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How To Get People To Stop Parking Like Assholes (A Lesson In Behavior Change)

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…

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When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200…

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The 5 Best Marketing Blogs That Will Make You A Better Marketer

When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content.…

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary,…

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