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What Happens When You Put Lazy Content Out There For a Click

A friend of mine has this fantastic online business idea. When he was explaining how he was going to grow it, he said something that hit me after we got off the phone: “I’ll just hire some writers to churn out some content for $150.” NO. No. No. nonononononononoooooooooo Listen, my inner Robber Baron gets it. (…)

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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Why We Need To Stop Trying To Do Things Right

Our obsession with “getting it right” is holding us back from doing our best work and preventing us from doing the ONE thing we actually need to do to grow.

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My Most Popular Articles

Well, it’s summer. Which means, you’re off at some beach and I’m stuck at home wishing and hoping and planning and dreaming you read this. It also means…I GET TO PHONE IT IN THIS WEEK. I’ve gotten a lot of flack from people about the disorganization of my content (which is totally fair), so I (…)

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Should You Use Clickbait to Get People to Read Your Stuff?

Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline

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How To Rebrand Like a Beast

Don’t get stuck rewriting your about page 600 times. This is how and why you should do a “proper” rebrand (and when you absolutely DONT need to).

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Why You Feel Like You’re Forcing It On Social Media (And What To Do About It)

How do we make ourselves NOT hate social media (and not feel like frauds who are forcing it)?

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New Plan To Save America

So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on (…)

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