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Marketing

How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

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arial view of woman at desk on laptop reading email writing email newsletter

Why Is No One Reading My Newsletter?

Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)

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woman jumping having fun havng a life

How to Get a Life (no, really, how?)

The best manager I ever worked for told me to work less. Having just been scolded for needing to bill more hours to our clients, I was confused by his advice. “I need you to have a life. It’s part of your job as a marketer. We need to be in the zeitgeist.” I think (…)

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The “I’m Better Than This” Phenomenon

“I SENT ONE EMAIL AND NOTHING HAPPENED.” I was older and more experienced than I care to admit in public when I had the above reaction to what-I-deemed-was a failed launch. I’d drank the online business Koolaid and believed that I should have arrived by now at the point where you “make sales while you (…)

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Should You Work With This Client? (The Pink Flags Post)

When you play truth or dare, which one do you pick? TRUTH duh because dares always lead to recklessness and embarrassment. Ok, that is unsubstantiated. Truth can lead to those things too, but, in general, I am anti-dares because they terrify me. So when my friend Sarah “dared” me to get to my CTA in 400 words (…)

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How Much Should You Share Online?

One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)

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Red or Yellow?

This is ridiculous but here it is: I was gifting myself a pair of loafers and when it came time to actually choose a pair, I couldn’t decide. For weeks, I was paralyzed with indecision about a pair of freaking shoes I was buying for fun. The rational side of my brain got stuck on practical (…)

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How To Become Exceptional and Extraordinary

Hi |*FIRST NAME*| I wrote that on purpose. It wasn’t a mistake. I wrote FIRST NAME and put asterisks around it and then added lines. DO YOU HAVE ANXIETY. The first time I sent an email out to a BIG list with, “Hi |*FIRST NAME*|,” I was 100% certain I was going to be fired. (…)

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