Marketing

When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200 (…)

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary, (…)

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Why You Shouldn’t Have a Marketing Department (Have This Instead)

You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)

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Why It’s Not Enough To Follow Your Bliss

Been hearing a lot of “Do what you love and the money will come” bromides lately. Build the audience first, worry about sales later Love your customers, don’t focus on metrics Follow your passion and the money will find you No. No no no nonononononononoooooooooooo Money doesn’t “come.” It doesn’t find you. It doesn’t fall (…)

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This Is What Happens When You Let Other People Get In Your Head

This week I’m in Houston staying with my parents because I’m a great daughter and winner of all brownie points. I was meeting a friend for dinner when my mother said, “I’m not sure you should take the car. You haven’t driven in a while.” She was right. Living just outside Manhattan I never drive, (…)

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The Pressure To Write Something That Doesn’t Suck

Last week a reader asked me if I’d review her work before she published it publicly. I said that I could, but it wouldn’t help her solve her problem. Her problem was this: “It’s like I know I have a Picasso ready to be painted, but I only know how to do f$%^*@# stick figures.”  There are two (…)

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How To Get People To Listen To What You Have To Say

Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh? (…)

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Why You Need Specificity in Your Marketing If You Want It To Work

One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He (…)

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