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Marketing

Red or Yellow?

This is ridiculous but here it is: I was gifting myself a pair of loafers and when it came time to actually choose a pair, I couldn’t decide. For weeks, I was paralyzed with indecision about a pair of freaking shoes I was buying for fun. The rational side of my brain got stuck on practical (…)

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How To Become Exceptional and Extraordinary

Hi |*FIRST NAME*| I wrote that on purpose. It wasn’t a mistake. I wrote FIRST NAME and put asterisks around it and then added lines. DO YOU HAVE ANXIETY. The first time I sent an email out to a BIG list with, “Hi |*FIRST NAME*|,” I was 100% certain I was going to be fired. (…)

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Remote Bartending Is A Thing Now

Few years ago, I had my own column at Inc. Inc sold my email address to some company named Meltwater that has since distributed it to every bad PR company in the Western Hemisphere. No matter how many requests I make to be removed (and how many years go by that I am no longer an Inc (…)

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Stop Blaming Advertisers

For a hot second during quarantine Hulu had a bunch of old Bond movies up and my husband and I could not get enough.  Old James Bond movies are terrible. They’re slow, the plots are dumb, the special effects are obvious, and the fight scenes are super awkward. They’re also EXTREMELY racist. Like, next-level offensive. (…)

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Coronavirus Is Serious, But Panic Is Optional

Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic

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Why We Don’t Change

We need to talk about belief when it comes to the things you want. You can want something very much, but if you believe, sincerely, you aren’t worthy or capable of it – it’s game over before we’ve even started.

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What Happens When You Put Lazy Content Out There For a Click

A friend of mine has this fantastic online business idea. When he was explaining how he was going to grow it, he said something that hit me after we got off the phone: “I’ll just hire some writers to churn out some content for $150.” NO. No. No. nonononononononoooooooooo Listen, my inner Robber Baron gets it. (…)

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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