Marketing

My Most Popular Articles

Well, it’s summer. Which means, you’re off at some beach and I’m stuck at home wishing and hoping and planning and dreaming you read this. It also means…I GET TO PHONE IT IN THIS WEEK. I’ve gotten a lot of flack from people about the disorganization of my content (which is totally fair), so I…

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Should You Use Clickbait to Get People to Read Your Stuff?

Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline

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How To Rebrand Like a Beast

Don’t get stuck rewriting your about page 600 times. This is how and why you should do a “proper” rebrand (and when you absolutely DONT need to).

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Why You Feel Like You’re Forcing It On Social Media (And What To Do About It)

How do we make ourselves NOT hate social media (and not feel like frauds who are forcing it)?

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New Plan To Save America

So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on…

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The Single Most Important Skill You Need To Be Culitvating in 2019

AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your…

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How To Quash The Pressure Of Expectations and Defeat Self-Sabotage

There’s a woman who celebrates her wins with a donut. As in, she literally buys herself a donut every time something good happens in her career and then she posts a photo of it (click at your own hunger risk). It’s made her more appreciative of the little things, identifying more wins, blah blah blah we’ve all…

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HAMYAW Hillary and Margo Yell at Websites

Hillary and Margo YELL AT WEBSITES: #HAMYAW is here

It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera,…

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