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What Malcolm Gladwell Can Teach Us About The Joy Of Intellectual Disagreements

A few years ago my friend David went to an event in Manhattan where Malcolm Gladwell was speaking. Gladwell presented some theories on the mortgage lending crisis in that way only Gladwell can – a captivating story that borders on conspiracy theory, but appears to be founded on research and investigative journalism. The audience was (…)

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it's time to start writing

It’s Time To Start Writing

Writing is weird. It’s weird because in order to do it (well) you need long stretches of uninterrupted time. But when you get those long stretches of uninterrupted time, you go into a mental mind-fuckery of all the reasons why you can’t possibly write. And I blame Lizzy. Lizzy is the (not so) lovable asshole (…)

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The Problem With “Tell Your Story”

When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)

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Save the Best for First

On a random Tuesday in – actually no wait, maybe it was was a Wednesday? Honestly, I have no idea what day it was and it’s not at all relevant to the story. The story is that it was mid-day on a day with nothing planned when my mother found my grandmother getting all dolled up. My mom is (…)

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Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You (…)

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How To Write Effective Emails That Get People To Take Action

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)

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SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)

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When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200 (…)

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