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Fine, I’ll Get Back On LinkedIn

At the urging of my friend Louis, I have returned to LinkedIn.   I’d avoided it for years because I’m not in the market for a “job,” and find the dialogue on there to be vapid, performative, and – I cannot emphasize this point enough – emphatically boring.   Forced hot takes, feigned “excitement” over things (…)

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tennis court

What The Inner Game of Tennis Can Teach You About Copywriting

We recently moved to a new city in which I have approximately two IRL friends. Those two friends thought it would be fun to play tennis. I did not. I do not play tennis nor am I interested in learning tennis. At my spouse’s urging to invest in new relationships (also peer pressure) I accepted (…)

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How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

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arial view of woman at desk on laptop reading email writing email newsletter

Why Is No One Reading My Newsletter?

Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)

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Think Deeper

Forty hours.  It took me 40. freaking. hours to write (and re-write and edit) the piece that led me to my first “viral” moment. For every “viral” moment I’ve had since, it’s taken about the same amount of work. Quality, for me, takes time. Time, patience, and so.much.editing.  Those three ingredients feel diametrically opposed to (…)

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What Are You Reading?

Some people might argue that purple lipstick is not an essential, but they never had to pack all their “essentials” in a carry-on for two weeks at the age of 14. So yes, my purple lipstick made the cut (GOD WHY). Packing was sanctimonious for my mother, who insisted that anyone who checked luggage was (…)

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What’s This About Process?

One of my best friends can sit down and write a post from start to finish in one sitting. It’ll need some editing, but the ideas are there, the voice strong, and the argument mostly formed. I hate her. Another friend of mine writes poetry. He calls them blogs, but they’re poems. Each day he (…)

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How Much Should You Share Online?

One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)

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