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Going On a Newsletter Sabbatical

Over the last 5 years, few things have brought me more joy than these Thursdays with you. Our debates about what is or isn’t true, the safe container to think in public, the testing of ideas. I love being in the public sphere and you have given me the space to do what I love: (…)

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Hold The Vision

There are two parallel universes emerging right now. One living in and with a pandemic and one merely annoyed by it. Day after day I get messages from friends and readers whose lives have been turned upside-down, while their newsfeeds boast of an unaffected population, still going to clubs and birthday parties and vacations to (…)

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Pretension is Optional: What Wine and Writing Have In Common

We were in a cave. They call it a wine cellar, but it was a cave. Parts of it were charming and other parts were super creepy and you could tell that if the walls could talk they’d have had stories because they looked like they’d seen some shit since 1422. The thing I remember (…)

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Fine, I’ll Get Back On LinkedIn

At the urging of my friend Louis, I have returned to LinkedIn.   I’d avoided it for years because I’m not in the market for a “job,” and find the dialogue on there to be vapid, performative, and – I cannot emphasize this point enough – emphatically boring.   Forced hot takes, feigned “excitement” over things (…)

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tennis court

What The Inner Game of Tennis Can Teach You About Copywriting

We recently moved to a new city in which I have approximately two IRL friends. Those two friends thought it would be fun to play tennis. I did not. I do not play tennis nor am I interested in learning tennis. At my spouse’s urging to invest in new relationships (also peer pressure) I accepted (…)

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How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

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arial view of woman at desk on laptop reading email writing email newsletter

Why Is No One Reading My Newsletter?

Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)

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Think Deeper

Forty hours.  It took me 40. freaking. hours to write (and re-write and edit) the piece that led me to my first “viral” moment. For every “viral” moment I’ve had since, it’s taken about the same amount of work. Quality, for me, takes time. Time, patience, and so.much.editing.  Those three ingredients feel diametrically opposed to (…)

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