Content

When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200 (…)

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The New Rules of Gift Giving

It was awkward. The couch was sweaty. Probably because I was nervous. I don’t know. All I knew was it was uncomfortable. We’d decided not to do gifts that holiday season. It felt like a scene out of 20th century England. No one said anything directly, but their faces were judging us. We’d made a (…)

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary, (…)

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The Real Reason Things Go Viral (It’s Not The Algorithm)

For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their (…)

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How To Get People To Listen To What You Have To Say

Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh? (…)

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Should Everyone Have a Blog?

“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her (…)

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How Long Should Your Content Be?

How long should your content be? Email. Blog post. Sales page. Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content needs to be as long as necessary to convey the message. (…)

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How Sam Harris Is Supporting His Work Without Running Ads

I’ll sit, staring at the screen, credit card in hand, thinking, “Put your money where your mouth is, Margo. Do it already.” Then, like clockwork, I proceed to do something else.This scenario happens once a day as I attempt to support my favorite content producers on Patreon. Despite being vocal about the future of media (…)

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