It’s time we start being honest about what it takes to succeed.

If you’re someone who wants to make a difference, it’s hard to be in business.

Your head is filled with plans for how you’re going to change the world, but every day you’re faced with the same dilemma: how do you make a difference and also make money?

That balance between doing meaningful work and making money drives us all insane. We all want to do work that matters. It’s why we left our stable 9:5 and started on this path in the first place.

It’s not that you can’t have both. It’s just that it’s not so easy.

When you choose to be in the driver’s seat of your own life things are different

Entrepreneurship challenges you to level up in ways you never imagined. You come face-to-face with your insecurities, vulnerabilities, fears, and doubts every. freaking. day.

It's time to start being honest about what it takes.

Hi, I'm Margo Aaron. Author of no NYTimes Bestselling books, recovering academic, and accidental marketer. 

If my career in mental health taught me anything, it’s that we’re all struggling with the same things.

We’re just not talking about it.

We’re all suffering from spirals of self-doubt and overthinking, worried that we don't have what it takes. And that's not even the bulk of it. The real thing that keeps us up at night is this:

No one wants to die with the best still inside of them.

I want you to start being honest about who you are and what you want. To stop judging yourself by other people’s success metrics and start defining your own.

In order to do that, we gotta shed the layers of bullsh*t you've acquired over the years and rewrite the invisible scripts that are running your life.

If we have any hope of getting you to blend meaningful work and making money, we need to get through the muck of the emotional baggage we’d prefer to ignore.

So, we’re going to talk about that.

Because that seems important.