They say if I have a photo here
it will increase my conversion rates.

I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other people know things we don’t.  It’s why offering a “peek behind the curtain” is so darn compelling. We [...]

How long should it be? Your email. Your blog post. Your sales page. Your Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content [...]

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during [...]

You know that feeling of standing in your closet filled with clothes, but you have nothing to wear? Most people believe that feeling is the brainchild of evil of branding and marketing experts conspiring to make you addicted to wanting more stuff. Trust me, marketers wish they could dupe you [...]