They say if I have a photo here
it will increase my conversion rates.

Every night around 11PM a weird voice goes off in my head. It says the same thing each night: “I’m sorry, do you think you earned the luxury of going to bed at 11PM? Is your business where it should be? NO. NO, IT ISN’T. STEP UP YOUR GAME. WAKE TF BACK UP!! HUSTLE TIME!” […]

I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other people know things we don’t.  It’s why offering a “peek behind the curtain” is so darn compelling. We [...]

How long should your content be? Email. Blog post. Sales page. Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content needs to [...]

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during [...]

You know that feeling of standing in your closet filled with clothes, but you have nothing to wear? Most people believe that feeling is the brainchild of evil of branding and marketing experts conspiring to make you addicted to wanting more stuff. Trust me, marketers wish they could dupe you [...]