They say if I have a photo here
it will increase my conversion rates.

Hi. I’m Margo.

I write about the dubious underbelly of marketing and other lighthearted topics. Occasionally, I say something useful.

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How Long Should It Be?

How long should it be? Your email. Your blog post. Your sales page. Your Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content [...]

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