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Behavior Change

How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

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Think Deeper

Forty hours.  It took me 40. freaking. hours to write (and re-write and edit) the piece that led me to my first “viral” moment. For every “viral” moment I’ve had since, it’s taken about the same amount of work. Quality, for me, takes time. Time, patience, and so.much.editing.  Those three ingredients feel diametrically opposed to (…)

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The “I’m Better Than This” Phenomenon

“I SENT ONE EMAIL AND NOTHING HAPPENED.” I was older and more experienced than I care to admit in public when I had the above reaction to what-I-deemed-was a failed launch. I’d drank the online business Koolaid and believed that I should have arrived by now at the point where you “make sales while you (…)

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See You On The Other Side

Few years ago Robert Cialdini wrote the book Influence that outlines the ways in which you can persuade people. [cue ethical debate here] We’ll talk ethics another time because today I want to talk consistency. It’s been a while since I read that book, but the chapter on commitment and consistency stands out as the (…)

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There Are Eight Planets In The Solar System

The song goes like this: There are 8 planets 8 planets In the solar system It’s a terrible song and it plays on repeat in my house because I have a toddler who enjoys <strike> torturing me </strike> learning things on YouTube. I remember when Pluto was demoted from “planet” to “dwarf planet” in 2006. (…)

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How To Invent The Future

One of my favorite quotes comes from the infamous Cindy Gallop who said, “You cannot invent the future if you care too much what the Old World Order thinks.” I lived according to this doctrine as a giant hypocrite, caring pretty much only about what the Old World Order thought. Especially when the Old World Order was (…)

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Red or Yellow?

This is ridiculous but here it is: I was gifting myself a pair of loafers and when it came time to actually choose a pair, I couldn’t decide. For weeks, I was paralyzed with indecision about a pair of freaking shoes I was buying for fun. The rational side of my brain got stuck on practical (…)

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How To Become Exceptional and Extraordinary

Hi |*FIRST NAME*| I wrote that on purpose. It wasn’t a mistake. I wrote FIRST NAME and put asterisks around it and then added lines. DO YOU HAVE ANXIETY. The first time I sent an email out to a BIG list with, “Hi |*FIRST NAME*|,” I was 100% certain I was going to be fired. (…)

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