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Behavior Change

Be Wary of Anyone Selling You Certainty

About a decade ago I went down the rabbit hole of learning about food. I started with the woo-woo stuff (Kris Carr’s book isn’t bad), did a stint with the conspiracy theorists (Forks Over Knives, Anything about gluten and your brain), and then graduated to the promised land of Michael Pollan. If you haven’t read The Omnivore’s (…)

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It’s ok not to know something

Trust in institutions is at an all-time low, with, I think, good reason. However, it appears we’ve overcorrected because now we claim to, “do our own research,” and cite, “this person I follow on TikTok,” Reddit threads, and Instagram memes. Listen. I love the democratization of information, but our absolute trust in non-peer-reviewed assertions that (…)

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therapy copywriting

Why People Who Go To Therapy Become Better Copywriters

During the previous run of The Copy Workshop, I thought a live fireside chat with a professional copywriter would help invigorate the classroom, so I invited my friend, Carolynn, to speak to students. And while traditional speakers give tips, tricks, frameworks, and takeaways – Carolynn gave us the opening scene of The Godfather. [To find out (…)

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A Grammar Crisis

A friend pulled me into a marital dispute which is a precarious place to be and in ordinary circumstances I recommend avoiding this at all costs, but this dispute was a grammar one and so I had no choice. I had to weigh in. The dispute was over whether or not it was kosher to begin a (…)

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Why You Should Throw Yourself a Pity Party

Have you ever thrown a pity party? Like a REAL one. An ugly-cry, blame the world, curse your parents, rage, scream, resent, and regret till your heart’s delight one?? I highly recommend them. I worry that people who don’t know how to throw a good old-fashioned pity party will remain identified with their pity because (…)

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Why “Just Work Harder” Doesn’t Work

Ok quick history lesson because I thought I knew this stuff but I really didn’t learn it till I was an adult. We’re taught that for centuries women were denied access to capital, property, employment, separate economy, government, and our own freaking children.  What we’re not really taught was how this was true as recently as the (…)

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Signal In The Noise: Introducing The Carbon Almanac

Before I tell you this story you need to know that I was the founder of the Save The Earth Club at I. Weiner Middle school in 1994. I petitioned for half a day of school to facilitate workshops and speakers and, yes, I was 10. I also drove my parents insane insisting we reduce, (…)

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What Happened When I Stopped Watching The News

I have a secret. One I prefer stay mine, but I need to tell you the secret in order to make another point. So here we go. My secret is: I don’t watch the news. I don’t read the news, I don’t watch it, I’m off Twitter, I cannot tell you who did what where, (…)

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