Behavior Change
Why You Need To Learn To Disappoint Some People
If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.
New Plan To Save America
So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on…
The Single Most Important Skill You Need To Be Culitvating in 2019
AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your…
When Something’s Gotta Give Make It This
Been getting a lot of advice lately that “something’s gotta give.” And it’s a hilarious and infuriating piece of advice to give a new mom running a business. You’ve literally added 633 billion things to my to-do list, taken my sleep (among many other things), and now you’re telling me I need to cut some…
The Definitive Guide To Sexy Failure: How To Know If Your Failure Is Good Enough
My mom was sick and I was barely making rent. We lived with 2 kids in a basement while also trying to pay off $600k in student loans. As if that wasn’t enough, I broke my arm and had to max out all my credit cards just to pay the medical bills. 🧐 This is…
New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)
A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are…
What We Can Learn From The Woman Who Emotionally Exploded Over Cupcakes
There’s a woman in my coworking space who cleans the space every morning. Today she is frazzled. I hear her on the intercom radio thingy talking to management. She’s stumped. Someone is planning to have an event here at 11:30AM and they’ve (apparently) left food and plates and other party things out in anticipation of…
How To Get People To Stop Parking Like Assholes (A Lesson In Behavior Change)
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…