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Behavior Change

Predictably Irrational Behavior

How. How do you actually get people to calm down? What is something ACTIONABLE people can do. Give me the tactics, Margo, the answers!! Tell me what to do and I’ll do it. Since my article came out last week, I’ve gotten a lot of questions about tactics. How to reduce anxiety. How to make your parents listen. How to read (…)

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Coronavirus Is Serious, But Panic Is Optional

Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic

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Slow Down

One of the greatest American contradictions is, “more is better.” We know it is not. We know, “a greater variety of choices actually makes us feel worse.” Schwartz, Barry. The Paradox of Choice, pp122-3. It’s why the best retailers, merchandisers, and marketers all seek to reduce your options. Choose this one – is the message at the heart (…)

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Why We Don’t Change

We need to talk about belief when it comes to the things you want. You can want something very much, but if you believe, sincerely, you aren’t worthy or capable of it – it’s game over before we’ve even started.

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How To Behave On Thanksgiving

Why advice to say silent or speak up is wrong – this is what’s really happening on Thanksgiving.

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What Malcolm Gladwell Can Teach Us About The Joy Of Intellectual Disagreements

A few years ago my friend David went to an event in Manhattan where Malcolm Gladwell was speaking. Gladwell presented some theories on the mortgage lending crisis in that way only Gladwell can – a captivating story that borders on conspiracy theory, but appears to be founded on research and investigative journalism. The audience was (…)

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Why Does All My Writing Suck?

On those days when you feel like a hack, don’t listen to your thoughts.

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Why You Need To Learn To Disappoint Some People

If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.

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