Business
Should You Work With This Client? (The Pink Flags Post)
When you play truth or dare, which one do you pick? TRUTH duh because dares always lead to recklessness and embarrassment. Ok, that is unsubstantiated. Truth can lead to those things too, but, in general, I am anti-dares because they terrify me. So when my friend Sarah “dared” me to get to my CTA in 400 words (…)
How Much Should You Share Online?
One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)
How To Invent The Future
One of my favorite quotes comes from the infamous Cindy Gallop who said, “You cannot invent the future if you care too much what the Old World Order thinks.” I lived according to this doctrine as a giant hypocrite, caring pretty much only about what the Old World Order thought. Especially when the Old World Order was (…)
Why We’re So Susceptible To Bad Advice
It was a Wednesday in 1997 and I was required to go to Bat Mitzvah practice. For the uninitiated, Bat Mitzvah practice is an archaic tradition that requires preadolescents to memorize songs in ancient Hebrew for several days a week for an entire year. It’s supposed to teach you about your religion, but like most things in (…)
A New Definition of “Killing It”
A friend admitted recently she was embarrassed that she *actually* believed the marketing messages targeting her about making “6-figures while working 3-hours a week from the beach!” She was shrouded in shame as she told me and perplexed as to why she was STILL clinging to that dream. “I want it to be true,” she (…)
The Future Of Work Is Right Now
Let’s start with uncomfortable truth #1: Rugged individualism is not a thing. This belief that you alone are responsible for your outcomes in life is absolute hogwash. Yes, I know, I’m supposed to open with an intro paragraph that warms you up, but we’re busy, after all, it’s a PANDEMIC. And I have like 10 (…)
Can Idealists Be Good At Business?
You remember the Newsies? The rag-tag group of newspaper sales kids, famous for putting Christian Bale on the map (before he was an asshole) (presumably)? Anyway, turns out they were real. But their strike TOTALLY FAILED. Like bad. If you want a sobering look into the bleakness of reality, look up the real versions of stories we (…)
The Secret Marketing Tactics That Every Succesful Brand Knows
Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)