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Shutting Down The Food Company I Never Started

The Ginger Route was going to be a clean food company. Then it was going to be a blog. No, sorry, a platform! Ginger Route had many iterations all of which live in perpetuity in a notebook somewhere in my office. I worked on that “business” for longer than I care to admit here in public. It’s (…)

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What Is The Point of This Meeting?

Finding the perfect coffee shop is a commitment. Of love, but also, practicality. Your perfect place needs reliable wifi, access to outlets, decent lighting, comfy seats, and most of all – No interruptions. No one who speaks to you when you have headphones on, no one taking a personal call on speakerphone (WHY do people (…)

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Be Wary of Anyone Selling You Certainty

About a decade ago I went down the rabbit hole of learning about food. I started with the woo-woo stuff (Kris Carr’s book isn’t bad), did a stint with the conspiracy theorists (Forks Over Knives, Anything about gluten and your brain), and then graduated to the promised land of Michael Pollan. If you haven’t read The Omnivore’s (…)

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Why “Just Work Harder” Doesn’t Work

Ok quick history lesson because I thought I knew this stuff but I really didn’t learn it till I was an adult. We’re taught that for centuries women were denied access to capital, property, employment, separate economy, government, and our own freaking children.  What we’re not really taught was how this was true as recently as the (…)

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Fine, I’ll Get Back On LinkedIn

At the urging of my friend Louis, I have returned to LinkedIn.   I’d avoided it for years because I’m not in the market for a “job,” and find the dialogue on there to be vapid, performative, and – I cannot emphasize this point enough – emphatically boring.   Forced hot takes, feigned “excitement” over things (…)

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Wine and Writing For Normal People

Perception almost always outweighs science when it comes to wine. I’ll fight anyone who says Cabernets taste the same in a solo cup as they do in a glass with a wide base and narrow top. I’ll cite some fact about oxygen (“oxygenation”) that I stole from a sommelier. I’ll die on that hill if (…)

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How To Write Cold Emails That Get Opened

The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)

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arial view of woman at desk on laptop reading email writing email newsletter

Why Is No One Reading My Newsletter?

Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)

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