Business
A New Definition of “Killing It”
A friend admitted recently she was embarrassed that she *actually* believed the marketing messages targeting her about making “6-figures while working 3-hours a week from the beach!” She was shrouded in shame as she told me and perplexed as to why she was STILL clinging to that dream. “I want it to be true,” she (…)
The Future Of Work Is Right Now
Let’s start with uncomfortable truth #1: Rugged individualism is not a thing. This belief that you alone are responsible for your outcomes in life is absolute hogwash. Yes, I know, I’m supposed to open with an intro paragraph that warms you up, but we’re busy, after all, it’s a PANDEMIC. And I have like 10 (…)
Can Idealists Be Good At Business?
You remember the Newsies? The rag-tag group of newspaper sales kids, famous for putting Christian Bale on the map (before he was an asshole) (presumably)? Anyway, turns out they were real. But their strike TOTALLY FAILED. Like bad. If you want a sobering look into the bleakness of reality, look up the real versions of stories we (…)
The Secret Marketing Tactics That Every Succesful Brand Knows
Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)
The Problem With “Tell Your Story”
When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)
Why I Shut Down The Arena
There’s The Business You Can Run and The Business You Should. Which One Is This?
Why You Need To Learn To Disappoint Some People
If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.
Why “It’s Personal” Is A Massive Advantage For Entrepreneurs
It’s not personal, it’s business…but shouldn’t it be personal? Wouldn’t it be better if it was?