Business

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For The Idealists Who Still Want To Change The World

You remember the Newsies? The rag-tag group of newspaper sales kids, famous for putting Christian Bale on the map (before he was an asshole) (presumably)? Anyway, turns out they were real. But their strike TOTALLY FAILED. Like bad. If you want a sobering look into the bleakness of reality, look up the real versions of stories we (…)

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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The Problem With “Tell Your Story”

When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)

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Why I Shut Down The Arena

There’s The Business You Can Run and The Business You Should. Which One Is This?

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Why You Need To Learn To Disappoint Some People

If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.

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Why “It’s Personal” Is A Massive Advantage For Entrepreneurs

It’s not personal, it’s business…but shouldn’t it be personal? Wouldn’t it be better if it was?

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exhausted something's gotta give

When Something’s Gotta Give Make It This

Been getting a lot of advice lately that “something’s gotta give.” And it’s a hilarious and infuriating piece of advice to give a new mom running a business. You’ve literally added 633 billion things to my to-do list, taken my sleep (among many other things), and now you’re telling me I need to cut some (…)

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HAMYAW Hillary and Margo Yell at Websites

Hillary and Margo YELL AT WEBSITES: #HAMYAW is here

It was a cold and rainy night in Manhattan. Two well-dressed women were out for dinner when they decided to class-it-up and get some cheap beer at a local pub. And that night. Magic happened. Woman #1, who we will heretofore refer to as “Margo,” was lamenting how awkward and weird she is on camera, (…)

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