The seminal book on persuasion that everyone and their mom recommends (with good reason).
If you’ve ever wanted to know how to influence someone’s behavior, opinion, or beliefs, this is the book.
Most of today’s popular books on persuasion and sales are rip offs of this guy. The reason this is the “seminal” text everyone goes back to is because this stuff works. It’s not enough to know the “hacks” you read on Joe Shmo’s blog, you need to understand why those hacks work. This book explains that in frightening and fascinating (but still palatable) depth.
TL;DR: Don’t just watch the RSA animate – read the book.
It doesn’t read as nicely as the memoir style storytelling (after all, Cialdini isn’t a copywriter), but don’t be deterred. Worth pushing through for the “ah ha” moments it will inspire for your sales.