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Persuasion

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Coronavirus Is Serious, But Panic Is Optional

Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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The Single Most Important Skill You Need To Be Culitvating in 2019

AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)

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When It’s Ok To Lie

We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I (…)

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How I Got An Entire Apartment Complex Obsessed With Buying My Bar Stools

A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of (…)

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Before You Buy That Online Course – Read This

Professor Richard Feynman once tweeted, “The trick to learning is enjoying.” Except, he didn’t actually tweet it because he’s dead and someone else is running this twitter account. But it doesn’t matter because that’s not the point of this article. The trick to learning is enjoying. When was the last time you actually enjoyed learning? Frantically (…)

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The 5 Best Marketing Blogs That Will Make You A Better Marketer

When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content. (…)

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One of The Greatest Sales Pitches of All Time

The following transcript is an addendum to the article Honest Selling Secrets From a Dishonest Man published on Think Growth. Read the article here.  This is minutes 14:31 -16:50 of There Will Be Blood where Daniel Plainview makes an offer to a group of townspeople for a lease to drill for oil on their land. [Voiceover begins: Shot of Daniel Plainview (…)

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