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Persuasion

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Why Is No One Reading My Newsletter?

Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)

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See You On The Other Side

Few years ago Robert Cialdini wrote the book Influence that outlines the ways in which you can persuade people. [cue ethical debate here] We’ll talk ethics another time because today I want to talk consistency. It’s been a while since I read that book, but the chapter on commitment and consistency stands out as the (…)

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Remote Bartending Is A Thing Now

Few years ago, I had my own column at Inc. Inc sold my email address to some company named Meltwater that has since distributed it to every bad PR company in the Western Hemisphere. No matter how many requests I make to be removed (and how many years go by that I am no longer an Inc (…)

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What Would You Do If You Had All The Money In The World?

There is a question they ask in self-help groups that drives me crazy. The question is: “What would you do with your time if you had $10 million in cash?” The first problem with this question is it assumes the people who struggle with what they’re doing in their lives don’t have $10 million in cash, which is (…)

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Stay Curious My Friends

A friend of mine’s been insisting I listen to Brene Brown’s new podcast, Unlocking Us, but, instead, I did the opposite and just went on with my life. This particular friend doesn’t let up, so I reluctantly listened to Brene talk to Celeste Ng and  Ibram X. Kendi and Kerry Washington and Alicia Keys and I WAS HOOKED BECAUSE IT’S A REALLY WONDERFUL (…)

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Stop Blaming Advertisers

For a hot second during quarantine Hulu had a bunch of old Bond movies up and my husband and I could not get enough.  Old James Bond movies are terrible. They’re slow, the plots are dumb, the special effects are obvious, and the fight scenes are super awkward. They’re also EXTREMELY racist. Like, next-level offensive. (…)

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Coronavirus Is Serious, But Panic Is Optional

Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic

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The Secret Marketing Tactics That Every Succesful Brand Knows

Actionable tactics. That’s what they tell you. More tactics! Whenever I give a talk, the conference organizers are like the tactics police: ACTIONABLE. WE NEED ACTIONABLE STUFF HERE OK. I love tactics too. I don’t want to go learn about SEO and someone gives me a shpiel on how I need to trust myself and (…)

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