I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other [...]
Have you ever been to Stillwell, Kansas? It’s the type of place where you walk down the street and everyone says hi to you. That warm receptiveness to strangers is a hallmark of the Midwest. [...]
How Derek Sivers accidentally grew CD Baby to $22 million
You know the “It’s either hell yes, or no” principle? That came from this book. So did, every other non-intuitive principles for running a business, like:
- Don’t take investment (“By not having money, you never waste money.”)
- Confidently exclude people
- Don’t try and make money
Derek’s philosophy is a manifesto for the next generation of entrepreneurs who see business as a way to help others. Afterall, “It’s about what you want to be, not what you want to have.”
You can finish this book in an hour. I recommend drawing it out and reading one two-page chapter a day and letting the lesson marinate.
A time machine to the turn of the century. You get to step out, walk around, and feel what it was like to sell to the masses, invent markets, and do business in the early 1900’s.
Things that are “old hat” today came from this guy. He pioneered sampling, using ads to secure distribution, and (this one is huge) how to manufacture demand for a product. The best part: This man predated all the studies on influence and persuasion, yet he details truths about human nature that have been validated by science nearly 100 years later.
Oh and household brands like Palmolive, Pepsodent, and Goodyear are only “household brands” because of him.
Get your highlighter out. I couldn’t put this one down.
A lot has changed since the time this book was published (1927). You’ll notice back then people paid attention to ads. Still, the appeals he uses are relevant today, even in a crowded marketplace where no one is paying attention. The genius is in his approach. Notice how he thinks about solving each business problem and how he thinks about “mass markets” and ordinary “simple” people. Those are the takeaways you’re looking for.
Lester Wunderman’s biography. Lester Wunderman: The guy you’ve never heard of who is responsible for #nbd things like AMEX credit cards, the toll-free 1-800 number, and the entire field of Direct Marketing.
You know the famous saying, “50% of my marketing’s working. Trouble is I don’t know which 50%.” Direct Marketing is the 50% that is working.
Mr. Wunderman is credited with inventing the field of Direct Response Marketing.
His story is a turn-of-the-century rags-to-riches tale, but the road to success is fraught will lessons that will make you pause and go “Why am I not doing this is my business?!!” He invented industries, manufactured demand, created markets, and harnessed the power of human nature in order to sell more. If you want to know how to attract and retain customers, you will enjoy this book.
It’s a remarkable tale of perseverance and business savvy.
Some parts are a little slow and…dry. If you’re not in the mood, it can get boring.
Rumored to be the book Mad Men was based on.
There are more lessons on business packed into this man’s story than any textbook on entrepreneurship.
This man set the tone for an entire generation of high achievers. No one has been able to replicate what he built and when you read it you’ll see why. His no-nonsense approach to doing business and advertising will have you gasping with “Holy $%^# did he actually write this??”
Remember, he’s famous for being insufferably arrogant (and rarely wrong). Plus, he’s a copywriter, which makes it a very entertaining read. You won’t be bored.
Sexism. (More pragmatic than offensive in tone, but still sexism). In 1988 (20 years after publication), he explains that women have a place in the workforce and even credits them with talent: “Don’t let men write advertising for products which are bought by women.”
If you have a weak stomach for 1960s boozing and business, you will get queasy. Worth it, though.
It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire [...]
There’s a common saying in our circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will [...]