Business

How I Got An Entire Apartment Complex Obsessed With Buying My Bar Stools

A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of (…)

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Thinking About Starting a Lifestyle Business? Here’s Why You Should

With the rise of startups and the insane unicorn returns that have come with them, “lifestyle business” has become a dirty word. A polite way of saying “doesn’t make money” or “not a real business.” It’s not altogether wrong. Since Tim Ferriss’s breakout hit, 4 Hour Work Week, thousands of idealists have flocked to Southeast Asia to “escape (…)

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When Business Sucks And It’s Hard

We were in a van. Packed in like sardines. It was the perfect setting for my favorite pastime: eavesdropping. Paul Graham says you can judge a place by what you eavesdrop and this van was no exception. Listening intently, I heard a woman turn to the man next to her and say, “The hotel business seems really (…)

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Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You (…)

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Why ‘Start With Why’ Is Bad Advice

Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt (…)

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happy kid play superhero having fun

Why You Need To Go Back To Trusting Your Instincts and Start Having Fun

One the most destructive things no one talks about is when you stop trusting your instincts. It happens at different times for each of us, but it always the same shift. You go from “this is fun!” ——> “oh sh*t, there are consequences.” For a lot of us, school is the culprit behind this shift. (…)

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SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary, (…)

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