Ethics

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Should You Use Clickbait to Get People to Read Your Stuff?

Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline

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When It’s Ok To Lie

We were at brunch when the beautiful blonde took a sip of her mimosa and said, “I don’t get what the big deal is. Everyone lies.” The other three women shook their heads in agreement and took a bite of their salads. No one seemed shocked or put off by the comment (except me). I…

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Is Everyone Entitled to A Platform?

“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her…

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