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The Problem With “Tell Your Story”

When we read Crime and Punishment in college, my professor spent a full month on the significance of the confession. Not Raskolnikov’s because I don’t want to tell you if he confesses or not if you haven’t read it. But the act of confession itself. Like saying the truth out loud. Apparently, St. Augustine was big on (…)

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Why You Need Specificity in Your Marketing If You Want It To Work

One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He (…)

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