If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.
So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on (…)
AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)
Been getting a lot of advice lately that “something’s gotta give.” And it’s a hilarious and infuriating piece of advice to give a new mom running a business. You’ve literally added 633 billion things to my to-do list, taken my sleep (among many other things), and now you’re telling me I need to cut some (…)
My mom was sick and I was barely making rent. We lived with 2 kids in a basement while also trying to pay off $600k in student loans. As if that wasn’t enough, I broke my arm and had to max out all my credit cards just to pay the medical bills. 🧐 This is (…)
A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are (…)
There’s a woman in my coworking space who cleans the space every morning. Today she is frazzled. I hear her on the intercom radio thingy talking to management. She’s stumped. Someone is planning to have an event here at 11:30AM and they’ve (apparently) left food and plates and other party things out in anticipation of (…)
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)