Research

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Let’s Stop Hating on Experts, Shall We?

One of my favorite moments of all time was at a roundtable with Esther Perel. There were 10 of us and this guy raises his hand and asks how he can be a better husband to his wife who’s pregnant because he knows that when you’re pregnant your brain changes and he’d like to support her.…

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How to Write a Good Customer Survey

“Are you afraid of the impending robot revolution or do you feel completely safe and not at all worried about A.I. technology?” That wasn’t a joke. A real surveyor for a real (and prestigious!) institution asked me this. A pollster called my landline and I agreed to “answer a few brief questions on the economy.”…

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