Behavior Change
Times Are Heavy But We Need Not Be
We called my grandmother Mimi. Mimi used to say she’d need a nap after talking to me because I talked too fast and the topics were heavy. I’m comfortable in heavy. It’s my happy place because I have lots of questions and I can’t find answers in the superficial stuff. Yes, sure, the weather is (…)
Rich, Powerful, and Empty
Tommy. F&^#king. Shelby. (You have to read that in a Birmingham British accent: Foooohhhk-ing) Tommy Foooohhhk-ing Shelby is the protagonist of Netflix’s best series of all time: Peaky Blinders. I’ve watched the entire six seasons from start to finish many times (#protip use captions) and each time my love/hate for this man grows. He is (…)
Be Wary of Anyone Selling You Certainty
About a decade ago I went down the rabbit hole of learning about food. I started with the woo-woo stuff (Kris Carr’s book isn’t bad), did a stint with the conspiracy theorists (Forks Over Knives, Anything about gluten and your brain), and then graduated to the promised land of Michael Pollan. If you haven’t read The Omnivore’s (…)
It’s ok not to know something
Trust in institutions is at an all-time low, with, I think, good reason. However, it appears we’ve overcorrected because now we claim to, “do our own research,” and cite, “this person I follow on TikTok,” Reddit threads, and Instagram memes. Listen. I love the democratization of information, but our absolute trust in non-peer-reviewed assertions that (…)
Why People Who Go To Therapy Become Better Copywriters
During the previous run of The Copy Workshop, I thought a live fireside chat with a professional copywriter would help invigorate the classroom, so I invited my friend, Carolynn, to speak to students. And while traditional speakers give tips, tricks, frameworks, and takeaways – Carolynn gave us the opening scene of The Godfather. [To find out (…)
A Grammar Crisis
A friend pulled me into a marital dispute which is a precarious place to be and in ordinary circumstances I recommend avoiding this at all costs, but this dispute was a grammar one and so I had no choice. I had to weigh in. The dispute was over whether or not it was kosher to begin a (…)
Why You Should Throw Yourself a Pity Party
Have you ever thrown a pity party? Like a REAL one. An ugly-cry, blame the world, curse your parents, rage, scream, resent, and regret till your heart’s delight one?? I highly recommend them. I worry that people who don’t know how to throw a good old-fashioned pity party will remain identified with their pity because (…)
Why “Just Work Harder” Doesn’t Work
Ok quick history lesson because I thought I knew this stuff but I really didn’t learn it till I was an adult. We’re taught that for centuries women were denied access to capital, property, employment, separate economy, government, and our own freaking children. What we’re not really taught was how this was true as recently as the (…)