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I write things

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The Nonsense Gap

It is impossible for me to watch Particle Fever without crying. Particle Fever is my favorite documentary about the discovery of the Higgs Boson particle. You can watch it on Netflix. Peter Higgs is a theoretical physicist who published his theory predicting the existence of the Higgs particle in 1967. It took 45 years before (…)

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Signal In The Noise: Introducing The Carbon Almanac

Before I tell you this story you need to know that I was the founder of the Save The Earth Club at I. Weiner Middle school in 1994. I petitioned for half a day of school to facilitate workshops and speakers and, yes, I was 10. I also drove my parents insane insisting we reduce, (…)

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How Was Your Day?

Why do we insist on the question: “How was your day?” I know it’s a colloquialism. I know it’s intended as an exchange of pleasantries, where I say: “Fine!”  “Well!”  “Doin’ alright, how ‘bout yourself?” Then you say, “Good!” and we move on. It’s an exercise in acknowledgment, which I believe in. But, occasionally, someone asks it (…)

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On The Absence Of Art

I cannot understand the world’s desire to “speed read.” My preference is to slow it down, sit with an idea and let it marinate a little. More often, however, I get taken hostage by words. I cannot get beyond a paragraph because the words render me powerless to turn the page until I contend with them. (…)

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What Happened When I Stopped Watching The News

I have a secret. One I prefer stay mine, but I need to tell you the secret in order to make another point. So here we go. My secret is: I don’t watch the news. I don’t read the news, I don’t watch it, I’m off Twitter, I cannot tell you who did what where, (…)

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Time To Think

It started as an ordinary discussion of books and life, but ended (naturally) with a fight about Emily Dickinson. Not the Dickinson you remember from high school, the one on Apple TV (featuring Wiz Khalifa as death and John Mulaney as Thoreau. I KNOW RIGHT.). In the show, teenage Emily refuses to participate in household (…)

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Hold The Vision

There are two parallel universes emerging right now. One living in and with a pandemic and one merely annoyed by it. Day after day I get messages from friends and readers whose lives have been turned upside-down, while their newsfeeds boast of an unaffected population, still going to clubs and birthday parties and vacations to (…)

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Write Copy You’re Proud Of

There’s a category of businesses I call “cookie-cutter” because they all look the same.  You can tell who runs a cookie-cutter business because they’re obsessed with business “formulas” for scaling.  And they do it quite well. If you want to run a cookie-cutter business it will probably work, at least for a little while. Books (…)

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Copy Lessons From Ski School

When I was 5 my parents put me in ski school to learn how to ski. Five hours later they returned and I was a pile of tears. Not only could I not ski, I now HATED skiing. I had (and still have) terrible spatial awareness and my body doesn’t listen to my instructions. When (…)

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My Christmas Wish Is A New Emergent Culture

Just skip a week. This is what people suggest when I tell them I’m tired. “Just skip a week, no one will notice.” They tell me to quit writing emails, not cook dinner, don’t go to the gym, leave the laundry on the floor, get a sitter. They say none of you will notice if (…)

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