Skip to content

I write things

Mostly for me, but also for other publications. To get my writing in your inbox, sign up for my newsletter. It goes out once a week on Thursdays.

My Christmas Wish Is A New Emergent Culture

Just skip a week. This is what people suggest when I tell them I’m tired. “Just skip a week, no one will notice.” They tell me to quit writing emails, not cook dinner, don’t go to the gym, leave the laundry on the floor, get a sitter. They say none of you will notice if (…)

Read More

The Right Words Can’t Fix The Wrong Strategy

A colleague keeps asking for my thoughts on promoting his book and I haven’t had the courage to tell him I could not get past the first chapter. In my defense, the book is already published, so my feedback at this point isn’t mission-critical. If the man wanted true feedback he’d have sent it when (…)

Read More

Pretension is Optional: What Wine and Writing Have In Common

We were in a cave. They call it a wine cellar, but it was a cave. Parts of it were charming and other parts were super creepy and you could tell that if the walls could talk they’d have had stories because they looked like they’d seen some shit since 1422. The thing I remember (…)

Read More

How to Improve When You’re Not “Naturally” Talented

PSA: The Copy Workshop is open for enrollment for our January 2022 session. The workshop is $1,200 but for the next week, Akimbo is offering it for $800 in celebration of something I’ll tell you about later. For now, what you need to know is the price for the workshop will increase in one week. If you’d (…)

Read More

How It’s Always Been Done

Each year on the week of Thanksgiving, lawyers and financial planners all over America send me clip art. The clip art comes with a note that says some version of, “We are grateful for the opportunity to serve our clients. Happy Thanksgiving from everyone at Reese Holdings, LLC.” We’ve created a culture that finds these (…)

Read More

Fine, I’ll Get Back On LinkedIn

At the urging of my friend Louis, I have returned to LinkedIn.   I’d avoided it for years because I’m not in the market for a “job,” and find the dialogue on there to be vapid, performative, and – I cannot emphasize this point enough – emphatically boring.   Forced hot takes, feigned “excitement” over things (…)

Read More

How To Reach Someone Who Doesn’t Want To Listen

A topic that has come up a lot in my life lately is “people you can’t reach.” How do you reach someone who doesn’t want to hear what you have to say? How do you *convince* them to see your point of view? How do you help someone change their mind? Open their eyes? Get (…)

Read More

Sooo easy

In 2017, I wrote a piece on Hustle Guilt where I argued that we’ve put the wrong values on a pedestal when it comes to what we call “hard work” and “sacrifice.” It’s hold hat 🎩now. Once Mrs. Huffington collapsed on her desk and Peterson’s burnout piece went viral the world took a collective, “oh shit.” And (…)

Read More

Wine and Writing For Normal People

Perception almost always outweighs science when it comes to wine. I’ll fight anyone who says Cabernets taste the same in a solo cup as they do in a glass with a wide base and narrow top. I’ll cite some fact about oxygen (“oxygenation”) that I stole from a sommelier. I’ll die on that hill if (…)

Read More
tennis court

What The Inner Game of Tennis Can Teach You About Copywriting

We recently moved to a new city in which I have approximately two IRL friends. Those two friends thought it would be fun to play tennis. I did not. I do not play tennis nor am I interested in learning tennis. At my spouse’s urging to invest in new relationships (also peer pressure) I accepted (…)

Read More