Skip to content

I write things

Mostly for me, but also for other publications. To get my writing in your inbox, sign up for my newsletter. It goes out once a week on Thursdays.

Hold The Vision

There are two parallel universes emerging right now. One living in and with a pandemic and one merely annoyed by it. Day after day I get messages from friends and readers whose lives have been turned upside-down, while their newsfeeds boast of an unaffected population, still going to clubs and birthday parties and vacations to (…)

Read More

Write Copy You’re Proud Of

There’s a category of businesses I call “cookie-cutter” because they all look the same.  You can tell who runs a cookie-cutter business because they’re obsessed with business “formulas” for scaling.  And they do it quite well. If you want to run a cookie-cutter business it will probably work, at least for a little while. Books (…)

Read More

Copy Lessons From Ski School

When I was 5 my parents put me in ski school to learn how to ski. Five hours later they returned and I was a pile of tears. Not only could I not ski, I now HATED skiing. I had (and still have) terrible spatial awareness and my body doesn’t listen to my instructions. When (…)

Read More

My Christmas Wish Is A New Emergent Culture

Just skip a week. This is what people suggest when I tell them I’m tired. “Just skip a week, no one will notice.” They tell me to quit writing emails, not cook dinner, don’t go to the gym, leave the laundry on the floor, get a sitter. They say none of you will notice if (…)

Read More

The Right Words Can’t Fix The Wrong Strategy

A colleague keeps asking for my thoughts on promoting his book and I haven’t had the courage to tell him I could not get past the first chapter. In my defense, the book is already published, so my feedback at this point isn’t mission-critical. If the man wanted true feedback he’d have sent it when (…)

Read More

Pretension is Optional: What Wine and Writing Have In Common

We were in a cave. They call it a wine cellar, but it was a cave. Parts of it were charming and other parts were super creepy and you could tell that if the walls could talk they’d have had stories because they looked like they’d seen some shit since 1422. The thing I remember (…)

Read More

How to Improve When You’re Not “Naturally” Talented

PSA: The Copy Workshop is open for enrollment for our January 2022 session. The workshop is $1,200 but for the next week, Akimbo is offering it for $800 in celebration of something I’ll tell you about later. For now, what you need to know is the price for the workshop will increase in one week. If you’d (…)

Read More

How It’s Always Been Done

Each year on the week of Thanksgiving, lawyers and financial planners all over America send me clip art. The clip art comes with a note that says some version of, “We are grateful for the opportunity to serve our clients. Happy Thanksgiving from everyone at Reese Holdings, LLC.” We’ve created a culture that finds these (…)

Read More

Fine, I’ll Get Back On LinkedIn

At the urging of my friend Louis, I have returned to LinkedIn.   I’d avoided it for years because I’m not in the market for a “job,” and find the dialogue on there to be vapid, performative, and – I cannot emphasize this point enough – emphatically boring.   Forced hot takes, feigned “excitement” over things (…)

Read More

How To Reach Someone Who Doesn’t Want To Listen

A topic that has come up a lot in my life lately is “people you can’t reach.” How do you reach someone who doesn’t want to hear what you have to say? How do you *convince* them to see your point of view? How do you help someone change their mind? Open their eyes? Get (…)

Read More