Writing
Wine and Writing For Normal People
Perception almost always outweighs science when it comes to wine. I’ll fight anyone who says Cabernets taste the same in a solo cup as they do in a glass with a wide base and narrow top. I’ll cite some fact about oxygen (“oxygenation”) that I stole from a sommelier. I’ll die on that hill if (…)
What The Inner Game of Tennis Can Teach You About Copywriting
We recently moved to a new city in which I have approximately two IRL friends. Those two friends thought it would be fun to play tennis. I did not. I do not play tennis nor am I interested in learning tennis. At my spouse’s urging to invest in new relationships (also peer pressure) I accepted (…)
Holding Onto The Dream of Being a “Real” Writer
I don’t know about you, but I’m still waiting for the day I get pulled aside by a teacher who lets me in on a secret. And the secret is I’m a precocious genius who has unparalleled talent, unlike anything she’s ever seen before. And if I would just get over my horrible attitude! the (…)
How To Write Cold Emails That Get Opened
The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)
Why Is No One Reading My Newsletter?
Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)
Think Deeper
Forty hours. It took me 40. freaking. hours to write (and re-write and edit) the piece that led me to my first “viral” moment. For every “viral” moment I’ve had since, it’s taken about the same amount of work. Quality, for me, takes time. Time, patience, and so.much.editing. Those three ingredients feel diametrically opposed to (…)
What Are You Reading?
Some people might argue that purple lipstick is not an essential, but they never had to pack all their “essentials” in a carry-on for two weeks at the age of 14. So yes, my purple lipstick made the cut (GOD WHY). Packing was sanctimonious for my mother, who insisted that anyone who checked luggage was (…)
What’s This About Process?
One of my best friends can sit down and write a post from start to finish in one sitting. It’ll need some editing, but the ideas are there, the voice strong, and the argument mostly formed. I hate her. Another friend of mine writes poetry. He calls them blogs, but they’re poems. Each day he (…)