Writing

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The Real Reason Things Go Viral (It’s Not The Algorithm)

For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their…

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The Inbox Booty Call: Why You Need to Protect Your Inbox The Way You Protect Your…Other Stuff

I hate my inbox. At any given moment, I have 647 unread messages from people who want something from me. Not just email. It’s Facebook Messenger. Slack channels. SnapChat. Twitter. Text messages. My tombstone is going to read: Here lies Margo, died of trying to respond in a timely manner to all the incoming requests…

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The Pressure To Write Something That Doesn’t Suck

Last week a reader asked me if I’d review her work before she published it publicly. I said that I could, but it wouldn’t help her solve her problem. Her problem was this: “It’s like I know I have a Picasso ready to be painted, but I only know how to do f$%^*@# stick figures.”  There are two…

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Why You Need Specificity in Your Marketing If You Want It To Work

One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He…

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