Psychology
How To Write Cold Emails That Get Opened
The latest bro marketing trend, which you will recognize from your spam folder, is offering business owners a “chance to be featured” in a bogus media outlet for the low low price of $2,500. That pitch isn’t the problem. It’s not my cup of tea, but I’m willing to bet there is a market for (…)
How to Get a Life (no, really, how?)
The best manager I ever worked for told me to work less. Having just been scolded for needing to bill more hours to our clients, I was confused by his advice. “I need you to have a life. It’s part of your job as a marketer. We need to be in the zeitgeist.” I think (…)
The “I’m Better Than This” Phenomenon
“I SENT ONE EMAIL AND NOTHING HAPPENED.” I was older and more experienced than I care to admit in public when I had the above reaction to what-I-deemed-was a failed launch. I’d drank the online business Koolaid and believed that I should have arrived by now at the point where you “make sales while you (…)
What Are You Reading?
Some people might argue that purple lipstick is not an essential, but they never had to pack all their “essentials” in a carry-on for two weeks at the age of 14. So yes, my purple lipstick made the cut (GOD WHY). Packing was sanctimonious for my mother, who insisted that anyone who checked luggage was (…)
Should You Work With This Client? (The Pink Flags Post)
When you play truth or dare, which one do you pick? TRUTH duh because dares always lead to recklessness and embarrassment. Ok, that is unsubstantiated. Truth can lead to those things too, but, in general, I am anti-dares because they terrify me. So when my friend Sarah “dared” me to get to my CTA in 400 words (…)
What’s This About Process?
One of my best friends can sit down and write a post from start to finish in one sitting. It’ll need some editing, but the ideas are there, the voice strong, and the argument mostly formed. I hate her. Another friend of mine writes poetry. He calls them blogs, but they’re poems. Each day he (…)
See You On The Other Side
Few years ago Robert Cialdini wrote the book Influence that outlines the ways in which you can persuade people. [cue ethical debate here] We’ll talk ethics another time because today I want to talk consistency. It’s been a while since I read that book, but the chapter on commitment and consistency stands out as the (…)
There Are Eight Planets In The Solar System
The song goes like this: There are 8 planets 8 planets In the solar system It’s a terrible song and it plays on repeat in my house because I have a toddler who enjoys <strike> torturing me </strike> learning things on YouTube. I remember when Pluto was demoted from “planet” to “dwarf planet” in 2006. (…)