Entrepreneurship

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The Secrets Behind An 8-Figure Launch

I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other people know things we don’t.  It’s why offering a “peek behind the curtain” is so darn compelling. We want…

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Is Everyone Entitled to A Platform?

“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her…

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This Hiring Mistake Could Be Costing Your Marketing Department Millions

Have you ever been to Stillwell, Kansas? It’s the type of place where you walk down the street and everyone says hi to you. That warm receptiveness to strangers is a hallmark of the Midwest. It’s also why I was so shocked to meet an unfriendly Starbucks barista when I was in the Kansas City…

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Millennial change the world

Millennials Want to Change the World. Why Don’t We Let Them?

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called…

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Marketers Manipulate Behavior and This Is Why You Should Too

There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing…

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Brooklyn picnic friends discussing marketing

How to be Good at Marketing

“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing,…

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What Just Happened

At some point last night, we all had that moment. That moment you tell your grandkids about, like where you were when Kennedy was shot or when the first tower was hit. Last night, that moment was, “Oh %^&!, he’s really going to win.” I was on the couch with my husband glued to our…

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The Real Reason Self-Promotion Sucks

No one likes promoting themselves. It’s awkward, uncomfortable, and makes us all feel like we’re bragging and annoying people. When you start to feel like, “I’m not a salesperson. I’m the subject matter expert. I shouldn’t have to do this. I’m above this.” one of four things happens: You start to explore your paid-ad options…

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