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Creativity

Does A Blog Really Matter For Your Business?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You (…)

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Kevin Smith’s Advice On Content Contradicts Everything You’ve Ever Read

Usually, when you have a celebrity at a niche conference it’s the event organizer’s way of apologizing for the lack of good content. “Don’t come for the marketing stuff, come see Mandy Moore!” #facepalm That’s how I felt about Kevin Smith, who was the keynote at Converted this week. Turns out, I was wrong. At 4:45 PM, (…)

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