You Should Start A Podcast (And Other Bad Advice Entrepreneurs Get)

If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you (…)

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Why ‘Start With Why’ Is Bad Advice

Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt (…)

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When Words Fail To Change Behavior

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)

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This Is The Closest Thing I Have to A “Growth Hack”

When you’re a kid they warn you about “peer pressure.” I remember being very concerned about this. One day a kid would come up to me and ask me to do drugs. And I’d be like “NO!” and make my 4th-grade class proud! I was a cute little 4th grader. As you know from your (…)

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happy kid play superhero having fun

When Did It Stop Being Fun?

For me, it was 10th grade. It was fun till about 10th grade. Up until that point, being rated “average” didn’t really matter because you actually learned something and that was more important. But in high school that changes. If you’re average, you can’t get into a good college. You can’t get a (good) (well (…)

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When People Who Aren’t Your Target Market Read Your Work

It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200 (…)

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wrapped gift for holidays

The New Rules of Gift Giving

It was awkward. The couch was sweaty. Probably because I was nervous. I don’t know. All I knew was it was uncomfortable. We’d decided not to do gifts that holiday season. It felt like a scene out of 20th century England. No one said anything directly, but their faces were judging us. We’d made a (…)

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The Dangerous Problem of Lazy Content

There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary, (…)

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Why Good People Need To Get Comfortable With Wealth And Power

At the end of every Tim Ferriss Show episode, Tim asks his guests the same question: “When you think of the word ‘successful,’ who is the first person that comes to mind and why?” Listeners love it when the guest says, “My father. He worked 40 hour days at the car shop, didn’t speak any English, (…)

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Why You Shouldn’t Have a Marketing Department (Have This Instead)

You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)

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