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Entrepreneurship

Millennial change the world

Millennials Want to Change the World. Why Don’t We Let Them?

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called (…)

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Marketers Manipulate Behavior and This Is Why You Should Too

There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing (…)

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Brooklyn picnic friends discussing marketing

How to be Good at Marketing

“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing, (…)

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What Just Happened

At some point last night, we all had that moment. That moment you tell your grandkids about, like where you were when Kennedy was shot or when the first tower was hit. Last night, that moment was, “Oh %^&!, he’s really going to win.” I was on the couch with my husband glued to our (…)

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The Real Reason Self-Promotion Sucks

No one likes promoting themselves. It’s awkward, uncomfortable, and makes us all feel like we’re bragging and annoying people. When you start to feel like, “I’m not a salesperson. I’m the subject matter expert. I shouldn’t have to do this. I’m above this.” one of four things happens: You start to explore your paid-ad options (…)

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How to Write a Good Customer Survey

“Are you afraid of the impending robot revolution or do you feel completely safe and not at all worried about A.I. technology?” That wasn’t a joke. A real surveyor for a real (and prestigious!) institution asked me this. A pollster called my landline and I agreed to “answer a few brief questions on the economy.” (…)

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When You’re Ready to Throw in the Towel

My fiancé was laughing at me. I had just declared my foray into entrepreneurialism a bust and he was laughing. “Who says “throwin’ in the towel’ anyway?” “I do.” “You’re not throwing in the towel.” “Yes, I am. I’m not cut out for this. I was wrong. This was stupid. It’s over.” Laughing. He was (…)

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Why Do Marketers Keep Promising You a Silver Bullet That Doesn’t Work?

How Marketers Take Advantage of Business Owners Who Don’t Know Any Better

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