Psychology

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How To Get People To Listen To What You Have To Say

Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh?…

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A Phantom Gary Vaynerchuk Yells at Me Every Night And It’s Time To Talk About It

Every night around 11PM a weird voice goes off in my head. It says the same thing each night: “I’m sorry, do you think you earned the luxury of going to bed at 11PM? Is your business where it should be? NO. NO, IT ISN’T. STEP UP YOUR GAME. WAKE TF BACK UP!! HUSTLE TIME!”…

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No One Is Going to “Discover” Your Genius – Here’s What To Do Instead

One of my favorite movies is The Imitation Game. “When people talk to each other, they never say what they mean, they say something else. And you’re expected to just know what they mean.” Great marketing lesson. That’s why I advocate listening to what people don’t say. And one of the things people don’t say…

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The Secrets Behind An 8-Figure Launch

I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other people know things we don’t.  It’s why offering a “peek behind the curtain” is so darn compelling. We want…

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One of The Greatest Sales Pitches of All Time

The following transcript is an addendum to the article Honest Selling Secrets From a Dishonest Man published on Think Growth. Read the article here.  This is minutes 14:31 -16:50 of There Will Be Blood where Daniel Plainview makes an offer to a group of townspeople for a lease to drill for oil on their land. [Voiceover begins: Shot of Daniel Plainview…

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Millennials Want to Change the World. Why Don’t We Let Them?

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called…

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Marketers Manipulate Behavior and This Is Why You Should Too

There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing…

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Digital Marketer's Traffic and Conversion Summit 2017

The Genius Marketing Strategy Behind Traffic & Conversion Summit 2017 That You Probably Missed

Two days before Digital Marketer’s Traffic and Conversion Summit 2017, I went to check the mail and found this: Junk mail means “beautiful” in DR marketing parlance. Not one to throw away some high-end direct response (DR) copy, I opened up the letters to examine their contents. One of the pieces of junk mail was…

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