Psychology

blue-eye-woman-close-up-genius

No One Is Going to “Discover” Your Genius – Here’s What To Do Instead

One of my favorite movies is The Imitation Game. “When people talk to each other, they never say what they mean, they say something else. And you’re expected to just know what they mean.” Great marketing lesson. That’s why I advocate listening to what people don’t say. And one of the things people don’t say…

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The Secrets Behind An 8-Figure Launch

I have no idea what the secrets are behind an 8-figure launch. But the fact that you assumed I did illustrates a point about human psychology I want to talk about today: our belief that other people know things we don’t.  It’s why offering a “peek behind the curtain” is so darn compelling. We want…

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One of The Greatest Sales Pitches of All Time

The following transcript is an addendum to the article Honest Selling Secrets From a Dishonest Man published on Think Growth. Read the article here.  This is minutes 14:31 -16:50 of There Will Be Blood where Daniel Plainview makes an offer to a group of townspeople for a lease to drill for oil on their land. [Voiceover begins: Shot of Daniel Plainview…

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Millennial change the world

Millennials Want to Change the World. Why Don’t We Let Them?

It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called…

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Marketers Manipulate Behavior and This Is Why You Should Too

There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing…

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Digital Marketer's Traffic and Conversion Summit 2017

The Genius Marketing Strategy Behind Traffic & Conversion Summit 2017 That You Probably Missed

Two days before Digital Marketer’s Traffic and Conversion Summit 2017, I went to check the mail and found this: Junk mail means “beautiful” in DR marketing parlance. Not one to throw away some high-end direct response (DR) copy, I opened up the letters to examine their contents. One of the pieces of junk mail was…

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Man Searching ipad for fake news

Why You Keep Falling For Fake News

There is a strange thing that happens anytime we see something published. Intellectually we know, just because it’s published, doesn’t mean it’s true. It just means it’s published. Yet, when we see something published, we start to behave like someone who’s never seen a newsreel before. We’re in a trance. There’s something about being “published” that…

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Redhead Woman Face

Why Your Facebook Rants Feel So Darn Good (But Still Don’t Work)

We were at dinner. There were 6 of us. One of the six is Ann. Ann is the token loose cannon. We all are nice to Ann, but think she’s crazy. She’s a grandmother, very friendly, a little nutty. We’re polite and generally try and ignore her conspiracy theories or neuroticism because, you know, manners.…

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