Rumored to be the book Mad Men was based on.
There are more lessons on business packed into this man’s story than any textbook on entrepreneurship.
This man set the tone for an entire generation of high achievers. No one has been able to replicate what he built and when you read it you’ll see why. His no-nonsense approach to doing business and advertising will have you gasping with “Holy $%^# did he actually write this??”
Remember, he’s famous for being insufferably arrogant (and rarely wrong). Plus, he’s a copywriter, which makes it a very entertaining read. You won’t be bored.
Sexism. (More pragmatic than offensive in tone, but still sexism). In 1988 (20 years after publication), he explains that women have a place in the workforce and even credits them with talent: “Don’t let men write advertising for products which are bought by women.”
If you have a weak stomach for 1960s boozing and business, you will get queasy. Worth it, though.