Posts Tagged ‘blogging’
SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right
This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was…
Read MoreWhen People Who Aren’t Your Target Market Read Your Work
It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200…
Read MoreThe Dangerous Problem of Lazy Content
There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary,…
Read MoreThe Real Reason Things Go Viral (It’s Not The Algorithm)
For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their…
Read MoreThe Inbox Booty Call: Why You Need to Protect Your Inbox The Way You Protect Your…Other Stuff
I hate my inbox. At any given moment, I have 647 unread messages from people who want something from me. Not just email. It’s Facebook Messenger. Slack channels. SnapChat. Twitter. Text messages. My tombstone is going to read: Here lies Margo, died of trying to respond in a timely manner to all the incoming requests…
Read MoreYou Need Some Bunny Therapy
There’s something in the air right now because everyone and their mom is burnt out, exhausted, and ready to punch someone in the face. “I’m. just. so. tired.” <—- Me this week. Burnout’s definitely got some cachet up here in the Northeast, but it feels like sh*t and makes you a horrible human being. You become the…
Read MoreThe Pressure To Write Something That Doesn’t Suck
Last week a reader asked me if I’d review her work before she published it publicly. I said that I could, but it wouldn’t help her solve her problem. Her problem was this: “It’s like I know I have a Picasso ready to be painted, but I only know how to do f$%^*@# stick figures.” There are two…
Read MoreIs Everyone Entitled to A Platform?
“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her…
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