Posts Tagged ‘Consumer Behavior’
Coronavirus Is Serious, But Panic Is Optional
Here’s What You Need To Know About Headlines and The Media To Stay Calm During a Pandemic
Read MoreNew Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)
A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are…
Read MoreHow To Write Effective Emails That Get People To Take Action
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…
Read MoreThe Real Reason Things Go Viral (It’s Not The Algorithm)
For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their…
Read MoreNo One Is Going to “Discover” Your Genius – Here’s What To Do Instead
One of my favorite movies is The Imitation Game. “When people talk to each other, they never say what they mean, they say something else. And you’re expected to just know what they mean.” Great marketing lesson. That’s why I advocate listening to what people don’t say. And one of the things people don’t say…
Read MoreThe Genius Marketing Strategy Behind Traffic & Conversion Summit 2017 That You Probably Missed
Two days before Digital Marketer’s Traffic and Conversion Summit 2017, I went to check the mail and found this: Junk mail means “beautiful” in DR marketing parlance. Not one to throw away some high-end direct response (DR) copy, I opened up the letters to examine their contents. One of the pieces of junk mail was…
Read MoreWhy You Keep Falling For Fake News
There is a strange thing that happens anytime we see something published. Intellectually we know, just because it’s published, doesn’t mean it’s true. It just means it’s published. Yet, when we see something published, we start to behave like someone who’s never seen a newsreel before. We’re in a trance. There’s something about being “published” that…
Read MoreThe Surprising Upside of Manipulation
A funny thing happens when you tell people you work in marketing. You become the devil. “So (dramatic pause), you manipulate people for a living?” That’s always a fun conversation starter. (I recommend this debate if you’re bored at your next dinner party. #protip) When I started in marketing, the ethical boundary for me was very…
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