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Should You Use Clickbait to Get People to Read Your Stuff?

Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline

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How To Rebrand Like a Beast

Don’t get stuck rewriting your about page 600 times. This is how and why you should do a “proper” rebrand (and when you absolutely DONT need to).

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Why You Feel Like You’re Forcing It On Social Media (And What To Do About It)

How do we make ourselves NOT hate social media (and not feel like frauds who are forcing it)?

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Why I Shut Down The Arena

There’s The Business You Can Run and The Business You Should. Which One Is This?

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Should You Be Yourself Online?

A few weeks ago, I put out an Instagram story I thought was hilarious. My fans thought it was hilarious too and I felt awesome for being an Insta celeb genius. I found out later that my hilarious story had offended some people. Some moms. And now there’s this group of parents who hate me. (…)

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Why Does All My Writing Suck?

On those days when you feel like a hack, don’t listen to your thoughts.

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Why You Need To Learn To Disappoint Some People

If all you’re getting is praise, you’re not being loud enough. If you want to get to the top, you have to disappoint some people.

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New Plan To Save America

So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on (…)

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Why “It’s Personal” Is A Massive Advantage For Entrepreneurs

It’s not personal, it’s business…but shouldn’t it be personal? Wouldn’t it be better if it was?

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The Single Most Important Skill You Need To Be Culitvating in 2019

AMENITY LOUNGE SATURDAY 1-4PM Just a friendly reminder we will be having a birthday party for our son in the amenity lounge on Saturday from 1-4PM. We know the space can’t be reserved, so we hope this doesn’t interfere with anyone’s plans! Thanks so much! If this opener made you want to vomit in your (…)

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