Skip to content

How to Write a Good Customer Survey

“Are you afraid of the impending robot revolution or do you feel completely safe and not at all worried about A.I. technology?” That wasn’t a joke. A real surveyor for a real (and prestigious!) institution asked me this. A pollster called my landline and I agreed to “answer a few brief questions on the economy.” (…)

Read More

When You’re Ready to Throw in the Towel

My fiancé was laughing at me. I had just declared my foray into entrepreneurialism a bust and he was laughing. “Who says “throwin’ in the towel’ anyway?” “I do.” “You’re not throwing in the towel.” “Yes, I am. I’m not cut out for this. I was wrong. This was stupid. It’s over.” Laughing. He was (…)

Read More

Why Can’t Marketers Just Explain What They Do In a Way That Makes Sense

Why Marketing Is So Confusing (When It Doesn’t Have To Be)

Read More
asian-coffee-colleagues-meeting-pexels-silver-bullet

Why Do Marketers Keep Promising You a Silver Bullet That Doesn’t Work?

How Marketers Take Advantage of Business Owners Who Don’t Know Any Better

Read More