What You Need to Learn Isn’t Written Down.  

You Don't Need Another Course - You Need A Tribe.

A few years ago, I was at my wit’s end trying to set up payment processing. Three full days of Googling and I was more confused than when I started.  

Because I was “supposedly” a digital marketer, I was too embarrassed to ask for help. I didn’t want anyone to know I didn’t know how to do this.  

Out of the blue, a friend called who happened to be a startup founder. She sensed something was up and asked me what was wrong. I came clean and told her I couldn’t figure out payment processing for my life.  

“Oh yea, that’s super confusing. No one understands it."  

Um. What.  

Turns out, I was one of thousands of other business owners pulling their hair out trying to understand this stuff.  

She asked me a few questions about my business and technical skills and said, “You need Sam Cart and Stripe.”

In less than 5 minutes she’d solved a problem that ate up three full days of my life.

Margo Aaron Virtual Coworking

I spent years of my life "playing" business instead of actually having one because I was so obsessed with learning about business that I didn't actually execute.

They say that you're the average of the 5 people you spend the most time with. And in my case, I was surrounded with wantrepreneurs or normal people with normal 9:5 jobs. 

Which was the problem.

I didn't have anyone I could go to to brainstorm with, get feedback from, or ask dumb questions to - like how to set up payment processing!

I didn't have anyone to tell me to stop thinking and start taking action.

People Like Me

I joined every mastermind, braintrust, and community looking for these people. But everyone network was filled wantrepreneurs or internet marketers who I couldn't relate to.  

They weren't my people.

I wanted people who were playing the long game, not searching for the latest “hack.” 

People who cared about their customers and the quality of what they put out in the world.  

I wanted people who knew what I meant when I said, "Lizard Brain" or referenced Austin Kleon or HubSpot.

People I could geek out with about autoresponders, pricing strategies, launch funnels, and how to break up with a client. People who understood the INSANE ups and downs that come with being in the Arena. 

I wanted a place where we could talk about the stuff no one talks about. (Not publicly, at least.)

So..I created one.

Welcome to the Arena: The Virtual Co-Working Space for Solopreneurs 

If you want to meet other like minded entrepreneurs who speak your language, understand what you’re trying to build, and challenge you to amplify your voice and your impact - you’re in the right place. 

Here you’ll find people who: 

  • Know what a Lead Magnet is
  • Don’t say, “Who’s that?” when you say Seth Godin
  • Are down to jump on Zoom with you to chat launch strategy 
  • Will geek out with you on a ConversionXL article 
  • Know how not sexy entrepreneurship really is 
  • Have real businesses and fail often
  • Are (mostly) over 30 and supporting families


Expert Interviews: Once a month, a Subject Matter Expert discusses the logistics of something we’re all “supposed" to know but don’t actually know (like SEO, copywriting, design, VA hiring, accounting) and they take us behind the scenes of their business. The interviews are recorded and placed in your Video Vault where you can access them at any time.

Curated Introductions: Your first month, you'll get personal introductions to 3 fellow co-workers who we think you’ll get along with and can help your business grow. We’ll facilitate the introduction and make sure you guys meet IRVL (in real, virtual, life), that way you’ll see some familiar names when you get into the Water Cooler.

The Water Cooler: You get a dedicated Slack room for “water cooler” chat where you can vent, ask #dumbquestions, share articles, brag about wins your husband won't understand, have personal jokes, and avoid doing work just like if you were in a real office. 

This where you get to talk about the less sexy parts of your business. What’s not working, why you’re stuck, what hiring decision you botched, and how confusing SEO actually is...  

Weekly Roundup: A personal email of all the cool (or uncool, we don’t care) things going on in your coworkers lives, threads you should pay attention to in the Water Cooler, upcoming events, and more. Just in case you had a busy week and didn’t have time (or energy…or desire) to participate, we will come to you 😃  

IRVL Events: "In Real Virtual Life" Events are when we gather on Zoom for brainstorms, Team Huddles, virtual happy hours, and (my personal fave) Smackdowns - where we rip apart someone's strategy to help make it better.

In-person Meetups: When there is a critical mass in one geographic region, we’ll host meetups so we can mingle in person before going back into our virtual worlds. How frequent these are will depend on where our co-workers are.  

You’ll also get access to other people’s brains, which is what you're really looking for. 

"The Arena is one of those things that I didn't know was missing from my life, until I found it.  

During my first hot seat for an upcoming product launch, I got more actionable advice and perspective in an hour than I could have ever imagined. Had I hired each person from the Arena who consulted on my launch, it would have cost me thousands of dollars.  

The community has helped me cut through the isolation of working on my own. 

Outside of work, I have a vibrant social life. At work though, I often find myself feeling lonely and like no one understands what I do for a living (or why it's stressful). I can't tell you how much nicer life is when you have a community of peers to share victories, failures, and ideas with throughout the day.  

Lastly, it's improved my network. I don't really know how Margo does it, but every person in the Arena is both generous and a true expert in their field. Having access to these people is invaluable.  

I'll make it simple for you: if Margo approves your application to the Arena, join." 

- Jason Connell, Arena Member, Founder of JasonConnell.co

In the Arena, you can casually ask people:

  • “Hey, can you help me with this subject line?” 
  • “Hey, what podcast should I pitch for this launch?” 
  • “Hey, is this CTA strong enough?” 
  • "Hey, what should I charge for this? Should I offer a payment plan or make people pay in full?"

And they will know the answer. 


You don't have to buy anyone's time or grapple with hiring someone. Jump into the Arena and get help from people in the trenches in REAL TIME. 

That’s what this is for : To connect you with people like you.

This is the tribe for people who are “in the Arena.” (see Teddy quote below)  

Arena and Critic

"It is not the critic who counts...The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood...who errs, who comes short again and again, because there is no effort without error and shortcoming...who spends himself in a worthy cause; 

Who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." 

- Teddy Roosevelt

It's easy to criticize when you're on the sidelines. It's a lot harder to be the one in the Arena, falling flat on your face in front of the world and fighting to get yourself back up. 

We don't care if you're a consultant, freelancer, agency founder, or online business owner. 

As long as you’re “in the Arena,” - putting your work out into the world and opening yourself up to rejection - this is where you belong. 

The Arena is an application-only virtual co-working space. We only accept legitimate solopreneurs fighting in the trenches every day.

No wantrepreneurs and no one whose brand precedes them.  

If you're like me, you've been in masterminds and braintrusts (some costing $5,000 a year) where the members disappointed you. That's why I personally vet every applicant to make sure they are aligned in values, work ethic, worldview, and commitment to excellence. I don't accept anyone who is not a good fit. 

The quality of our coworkers is the greatist asset our space.

There is nothing more important to me than making sure this is the most valuable community you've ever been a part of. 

So...how much does this virtual coworking space cost? 

Traditional physical coworking spaces cost upwards of thousands a month if you want a dedicated desk and private room. Even then, the benefits are the physical space and not the community. Masterminds and braintrusts are equally out-of-control with prices ranging from $5,000-$25,000 for entry into an "elite" club.

That’s why the Arena is only $199/month.

(Less than how much you spend on groceries.)

We are selective with who we accept and this price acts as a filter for people who aren’t serious about contributing to the community, but isn't so much that we leave people out - or so low that we attract wantrepeneus who don't have real businesses.

If you're looking for a tribe of legitimate business owners who are working to make a difference and make a profit, this is the tribe for you. 

"The most valuable part of the TSI Arena is the connections I've made. 

Having a space to ask #dumbquestions and to talk to people ~outside of my niche/area/specialty~ about online business and get feedback and actually SEE how valuable what I'm doing is. 

I wasn't able to see that before, in all honesty. Even when we started I was still largely wrapped up in my own head, wondering if I had anything of value to bring. If what I was saying or doing was "right" or "good enough" or anything like that. 

And I can see now how needed I am. And that's been invaluable." 

- Kat Denan, Arena Member, Founder Startup Funnel Strategist 

Once you apply, if you qualify, my team will reach out to you and schedule a Skype chat for us to personally connect, chat logistics, and answer any questions you have about the community and what it offers.  

I look forward to welcoming you to the tribe,  



We work really hard to make sure everyone gets immense value from the connections they build and the community we cultivate. If you find that after the first month that you are not getting value from the community (life happens, I get it), I will have you fill out a quick survey and then refund your entire fee and relieve you of any payment obligations.  

It's important to me and to the rest of the community that only people who want to be here are here.