If you’re naive awesome enough to still want to change the world, you’re in the right place.

Margo Aaron Participation Trophy Headshot for That Seems Important


Hi, I'm Margo Aaron, recovering digital marketer turned stranger on the internet that you’re reading right now. 


A few years ago, someone asked me what happened to my "drive to save the world."

Nothing happened.

Making money and world-saving are not diametrically opposed. 

If we’re going to be friends, I need you to understand that you need both the passion for making change and a staunch grip of (conscious) capitalism.

You don’t have to fund the next TOMS or quit everything, move to a third world country, and start an NGO in order to make a difference.

You just have to give AF care. And stop wasting so much time judging yourself.

My goal with That Seems Important is to shift your perspective of what it means to be successful and change the world.

We'll cover things like:

Because...that seems important?

(You had to see that coming.)


The Professional Bio. Let's move this to third person.

[ahem] [clears throat]

Margo Aaron began her career in academia as a psychological researcher for a prestigious mental health clinic where she discovered a problem. The problem was: How do you get people to care?

She took this question to grad school for further investigation, only to find a new version of the same problem: There was a ton of useful information that solved people’s problems, but it was locked away in textbooks and journal articles no one wanted to read because they're boring, poorly written, and frankly - no one cared.

Margo set out on a journey to share all this life-changing information with the masses, but when she got to them, they got bored and ignored her.

Determined fix this, she worked nights and weekends to figure out how you turn information no one cares about into something people care about.

That’s when she accidentally ended up in marketing.

Turned out marketing was a convenient tool for connecting people’s problems to existing solutions (but no one mentioned it because researchers don’t talk to marketers). So, Margo worked in market research and as a strategic planner and learned everything she could about persuasion, direct response, copywriting, branding, digital marketing, and all the other buzzwords.

She learned so much she said, “Bye Felicia” to corporate after a few years and set back out to finish her mission of getting people to care.

Her LinkedIn calls this part “Argotics, LLC.” which is the company she started that did not succeed in getting people to care. It did succeed in making her money and making her pull her hair out. Deflated and confused, she started writing about what she witnessed in the trenches on a website called That Seems Important.

The rest is history.

This was as awkward to shoot as it is to look at. I'm better IRL. Promise.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA where she won the prestigious Walker Award. She’s a regular contributor to Inc and lives in Jersey City as a Daywalker.

If you’d like to “pick her brain” you may do so here.