Hi, I’m Margo. Winner of many Participation Trophies and quasi-proud owner of this website.


A few years ago, someone asked me what happened to my "drive to save the world."

Nothing had happened.

They believed, wrongly, that making money and world-saving were diametrically opposed.

To be successful at world-saving, you need both a passion for making change and a staunch grip of (conscious) capitalism.

You don’t have to fund the next TOMS or quit everything and move to another country in order to make a difference.

You just have to give AF care. And stop wasting so much time judging yourself.

I created That Seems Important is to shift your perspective of what it means to be successful and make an impact. And talk about the stuff no one talks about. 

We'll cover things like:

Because...that seems important?

(You had to see that coming.)


If you want more awesome jokes like the ones you've seen on this about page, sign up for my email list. One reader called it, "not terrible."


The Professional Bio

Let's move this to the third person.

[ahem] [clears throat]

Margo Aaron began her career in academia as a psychological researcher for a prestigious mental health clinic where she discovered a problem.

The problem was: How do you get people to care?

She took this question to grad school for further investigation, only to find a new version of the same problem:

No one cared about the life-changing information researchers were discovering because it's hard to understand, poorly explained, and purposefully unintelligible.

Like the word, "unintelligible."

So, Margo set out on a journey to share this life-changing information with the world, but when she got there people got bored and ignored her.

Determined to fix this, she worked nights and weekends to figure out how you turn information no one cares about into something people care about.

That’s when she accidentally ended up in marketing.

Turns out marketing is a convenient tool for connecting people’s problems to existing solutions (but no one mentioned it because researchers don’t talk to marketers).

So, Margo learned everything she could about persuasion, direct response, copywriting, branding, digital marketing, market research, strategic planning, and all the other buzzwords.

She learned so much she said, “Bye Felicia” to corporate after a few years and set back out to finish her mission of getting people to care.

Her LinkedIn calls this part “Argotics, LLC.” which is the company she started that did not succeed in getting people to care. It did succeed in making her money and making her pull her hair out. Deflated and confused, she started writing about what she witnessed in the trenches on a website called That Seems Important.

The rest is history.

This was as awkward to shoot as it is to look at. I'm better IRL. Promise.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA where she won the prestigious Walker Award. In 2017 she founded The Arena, the first virtual coworking space for solopreneurs.

She’s a regular contributor to Inc and lives in Jersey City as a Daywalker.

If you’d like to “pick her brain” you may do so here.