Archive for April 2017

One of The Greatest Sales Pitches of All Time

The following transcript is an addendum to the article Honest Selling Secrets From a Dishonest Man published on Think Growth. Read the article here.  This is minutes 14:31 -16:50 of There Will Be Blood where Daniel Plainview makes an offer to a group of townspeople for a lease to drill for oil on their land. [Voiceover begins: Shot of Daniel Plainview…

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Marketers Manipulate Behavior and This Is Why You Should Too

magnify-manipulate-image-photo-hand

There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing…

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How to be Good at Marketing

Brooklyn picnic friends discussing marketing

“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing,…

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