Posts Tagged ‘History’
Enjoying Yourself While The World Burns
I managed to coerce myself to have what I’m told is called “fun” a few weekends ago and it got me thinking about the difficulty inherent in “letting go” and enjoying yourself while the world burns. For me, I can’t. I get instantly assaulted with guilt, then shame, and then my brain tells me that if I just…
Read MoreMeaningful Text Series: The Choice by Dr. Edith Eva Eger
Good morning, I’m starting a new series called Meaningful Texts. It’s where I share an excerpt from a book that I found meaningful, in hopes that it inspires you to feel a little less alone. I hope you learn something, I hope you feel something, and I hope you see a part of yourself (or someone…
Read MoreWhy You Need Specificity in Your Marketing If You Want It To Work
One thing you should never do is listen to Revisionist History episode 6 while you’re at the gym. The episode is titled “King of Tears” (if that wasn’t a dead giveaway), about the man behind country music’s biggest hits and why country music is so gut-wrenchingly sad compared to other genres. After putting you through “He…
Read MoreMillennials Want to Change the World. Why Don’t We Let Them?
It was 1PM in the afternoon when she called. She was upset. Her boss undermined her authority again. He’d gone on a verbally abusive Slack rant, disrespected her in front of her entire staff, and continued to doubt her expertise. Naturally, she needed to vent. She had 10 minutes during her lunch break, so she called…
Read MoreHow to be Good at Marketing
“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing,…
Read MoreWhat Just Happened
At some point last night, we all had that moment. That moment you tell your grandkids about, like where you were when Kennedy was shot or when the first tower was hit. Last night, that moment was, “Oh %^&!, he’s really going to win.” I was on the couch with my husband glued to our…
Read MoreThe Surprising Upside of Manipulation
A funny thing happens when you tell people you work in marketing. You become the devil. “So (dramatic pause), you manipulate people for a living?” That’s always a fun conversation starter. (I recommend this debate if you’re bored at your next dinner party. #protip) When I started in marketing, the ethical boundary for me was very…
Read MoreWhy We Buy Things We Don’t Need
You know that feeling of standing in your closet filled with clothes, but you have nothing to wear? Most people believe that feeling is the brainchild of evil of branding and marketing experts conspiring to make you addicted to wanting more stuff. Trust me, marketers wish they could dupe you into buying things you don’t want. Heck, I’d…
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