How Derek Sivers accidentally grew CD Baby to $22 million
You know the “It’s either hell yes, or no” principle? That came from this book. So did, every other non-intuitive principles for running a business, like:
- Don’t take investment (“By not having money, you never waste money.”)
- Confidently exclude people
- Don’t try and make money
Derek’s philosophy is a manifesto for the next generation of entrepreneurs who see business as a way to help others. Afterall, “It’s about what you want to be, not what you want to have.”
You can finish this book in an hour. I recommend drawing it out and reading one two-page chapter a day and letting the lesson marinate.