Branding
How It’s Always Been Done
Each year on the week of Thanksgiving, lawyers and financial planners all over America send me clip art. The clip art comes with a note that says some version of, “We are grateful for the opportunity to serve our clients. Happy Thanksgiving from everyone at Reese Holdings, LLC.” We’ve created a culture that finds these (…)
How Much Should You Share Online?
One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)
Why We’re So Susceptible To Bad Advice
It was a Wednesday in 1997 and I was required to go to Bat Mitzvah practice. For the uninitiated, Bat Mitzvah practice is an archaic tradition that requires preadolescents to memorize songs in ancient Hebrew for several days a week for an entire year. It’s supposed to teach you about your religion, but like most things in (…)
Should You Be Yourself Online?
A few weeks ago, I put out an Instagram story I thought was hilarious. My fans thought it was hilarious too and I felt awesome for being an Insta celeb genius. I found out later that my hilarious story had offended some people. Some moms. And now there’s this group of parents who hate me. (…)
New Plan To Save America
So, I’m rereading Positioning by Al and Jack. And I have a new plan to save America. We bombard the DNC with this book. We send each front runner candidate 400 copies. We highlight the specific sections they should pay attention to and add sticky notes for emphasis. Then, we put this line from page eight on (…)
New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)
A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are (…)
Does A Blog Really Matter For Your Business?
It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!” Where is there? I’m not sure, but I know the cool kids are there. “You (…)
Why ‘Start With Why’ Is Bad Advice
Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt (…)