They say if I have a photo here
it will increase my conversion rates.

Hi. I’m Margo.

I write about the dubious underbelly of marketing and other lighthearted topics. Occasionally, I say something useful.

Click around and judge for yourself.

[READ THINGS HERE]

Why Do We Believe Fake News?

There is a strange thing that happens anytime we see something published. Intellectually we know, just because it’s published, doesn’t mean it’s true. It just means it’s published. Yet, when we see something published, we start to behave like someone who’s never seen a newsreel before. We’re in [...]

The Surprising Upside of Manipulation

A funny thing happens when you tell people you work in marketing. You become the devil. “So (dramatic pause), you manipulate people for a living?” That’s always a fun conversation starter. (I recommend this debate if you’re bored at your next dinner party. #protip) When I started in [...]

Why We Buy Things We Don’t Need

You know that feeling of standing in your closet filled with clothes, but you have nothing to wear? Most people believe that feeling is the brainchild of evil of branding and marketing experts conspiring to make you addicted to wanting more stuff. Trust me, marketers wish they could dupe you [...]